by Kevin Justice | Dec 5, 2025 | Brand Strategy, Consumer Packaged Goods (CPG)
On the grand stage of food marketing, where the stakes are high and appetites equally so, Artificial Intelligence (AI) increasingly holds center stage now. Over are the days when marketing meant jingles and billboards with flash and color. Today it’s algorithms,...
by Andrew Morfopoulos | Dec 2, 2025 | Brand Strategy, Consumer Packaged Goods (CPG)
There’s a moment in a well-known movie where a political candidate surprisingly wins an election — then immediately turns to his campaign manager and asks, “What do we do now?” That’s often the same question we hear from brands after they land a major retail account…...
by Andrew Morfopoulos | Oct 9, 2025 | Brand Strategy, Consumer Packaged Goods (CPG), Shopper Marketing
From Shopper and Sales Alignment to Measurable Brand Equity In the iconic 2000 film “Meet the Parents,” a piercing question is ask: “Are you in the Circle of Trust?.” This perfectly captures the critical role trust plays in forging meaningful relationships....
by Andrew Morfopoulos | Apr 29, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
When the economy hits rough patches — like the 2008 recession or COVID-19 — consumer behavior changes dramatically. We’ve used these shifts to predict how people shop and helped brands develop nimble marketing approaches that focus on understanding what...
by Kevin Justice | Apr 29, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
In the grand theater of consumer-packaged goods, a new protagonist has emerged, and it’s not another artisanal kale chip. Enter Yuka, the app that’s transforming smartphones into health advocacy tools. Imagine having a nutritionist and a chemist in your...
by Andrew Morfopoulos | Apr 17, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
With the cloud of economic uncertainty looming overhead in recent months, many CPG brands are treading with caution. At this year’s Winter Fancy Food Show in Las Vegas and Expo West, business climate concerns consistently permeated conversations we had with brand...
by Lori Musson | Mar 21, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
The food business, like other industries, has experienced its fair share of both short-lived fads and trends over the years: think the Atkins Diet in the early 2000s to the current low-fat | fat free and organic everything, everywhere. Those are just warm-ups in the...
by Ignite2X | Mar 18, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG), Packaging
By Andy Morfopoulos and Lori Reinhart Musson As the American palate continues to evolve, international flavors are no longer confined to specialty restaurants or a 2×4 section of the grocery store. Today, Kombucha cans fill the shelves in the Produce section,...
by Kevin Justice | Dec 2, 2024 | Brand Strategy
Let’s cut to the chase—your product can taste like heaven, look like a million bucks, and rock a price tag that feels just right. But if it’s not sparking emotional fireworks in your audience’s hearts, it’s just another face in the crowd. The magic lies in creating...
by Kevin Justice | Oct 10, 2024 | Brand Strategy, Consumer Behavioral Trends
Let’s start with a question. If your grocery store has a “healthier” food section, what does that make the rest of the store? Do you have an answer? In today’s health-conscious world, consumers are increasingly demanding transparency and “better choice” food...
by Lori Musson | May 20, 2024 | Brand Strategy, Digital Advertising, Pet Marketing, Shopper Marketing
With the sun-filled days of summer just around the corner, many pet parents will soon set their sights on spending more active time outdoors with pets by their side – from long evening walks and backyard play romps to weekend hiking trips and dips in the pool,...
by Kevin Justice | Mar 6, 2024 | Brand Strategy, Digital Advertising, Pet Marketing
Whether shopping at small, independent pet stores, grocery stores, leading big-box pet retailers, or on-line, surfing through the pet chews section can make pet parents feel a bit like a kid in a candy store, as well as a bit overwhelmed. From beef to chicken...
