by Andrew Morfopoulos | Apr 29, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
When the economy hits rough patches — like the 2008 recession or COVID-19 — consumer behavior changes dramatically. We’ve used these shifts to predict how people shop and helped brands develop nimble marketing approaches that focus on understanding what...
by Kevin Justice | Apr 29, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
In the grand theater of consumer-packaged goods, a new protagonist has emerged, and it’s not another artisanal kale chip. Enter Yuka, the app that’s transforming smartphones into health advocacy tools. Imagine having a nutritionist and a chemist in your...
by Andrew Morfopoulos | Apr 17, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
With the cloud of economic uncertainty looming overhead in recent months, many CPG brands are treading with caution. At this year’s Winter Fancy Food Show in Las Vegas and Expo West, business climate concerns consistently permeated conversations we had with brand...
by Lori Musson | Mar 21, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
The food business, like other industries, has experienced its fair share of both short-lived fads and trends over the years: think the Atkins Diet in the early 2000s to the current low-fat | fat free and organic everything, everywhere. Those are just warm-ups in the...
by Ignite2X | Mar 18, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG), Packaging
By Andy Morfopoulos and Lori Reinhart Musson As the American palate continues to evolve, international flavors are no longer confined to specialty restaurants or a 2×4 section of the grocery store. Today, Kombucha cans fill the shelves in the Produce section,...
by Lori Musson | Nov 2, 2024 | Consumer Behavioral Trends, Sales Channel Opportunities, Shopper Marketing
Convenience stores are more than a burgeoning channel in which brands of all sizes can participate, test and learn, generate trial and grow with confidence…they are a growing force leveraging smart strategies to win a bigger slice of shoppers food and beverage needs....
by Kevin Justice | Oct 10, 2024 | Brand Strategy, Consumer Behavioral Trends
Let’s start with a question. If your grocery store has a “healthier” food section, what does that make the rest of the store? Do you have an answer? In today’s health-conscious world, consumers are increasingly demanding transparency and “better choice” food...
by Kevin Justice | Mar 19, 2024 | Consumer Behavioral Trends, Sustainability
In a world where health-conscious consumers are increasingly prioritizing personal well-being and seeking to elevate their overall wellness through better food choices, food brands are needing and beginning to follow suit, responding with more products that are...
