insights
He who knows the consumer best, wins.
We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.
Navigating the Changing Meat Category
It’s Dana’s turn to do the grocery shopping this week and Dana, a busy working mother of three, has many factors to consider. She wants steaks for date night with her husband, and burgers for a weekend barbecue, plus food for the week that will appease all three of...
The Perils of Wide Distribution:
No Shortcuts for New CPG Products
Remember Rosie Ruiz, the New York marathon contestant who was disqualified when race officials determined that she rode the subway for part of the route? She had previously won the Boston Marathon without even breaking a sweat, literally, because unbeknownst to those...
Top 5 Mistakes Made by Food Brands Entering the U.S. Market
We regularly attend specialty food shows to stay on top of trends, meet with colleagues and check out the new foods and beverages on display. We see (and sample) dozens of products and brands, including many from other countries. We enjoy meeting with these creative...
A Foodie’s Paradise: My First Fancy Food Show
When I joined the Ignite2X team, I learned that my job would include traveling to the Winter Fancy Food Show in San Francisco, California. Three days at the Winter Fancy Food Show tasting cheeses, cured meats, candy and sweets? Yes, please! Talk about excitement...
Small Agency, Big MOVE
We've finally moved! Inspired growth comes from an inspired team. What inspires us? Working together to create, learn and build Big Ideas for our clients. We can’t wait to continue creating and collaborating in our new and improved Ignite2X worldwide headquarters....
Small Agency, Big SPACE
Now that the cat’s out of the bag about our big move, it’s time to get to work and start packing ours! We are excited to announce that our new office is officially underway. We’re in the process of determining our seating arrangements, sifting through carpet samples,...
Small Agency, Big PLANS
Okay, so it might not seem like such a big deal, but ideas as big as ours need bigger spaces. It takes a lot of creativity and brain power to spark a new idea. We started our spark in Bethlehem, growing our agency and producing new concepts, bold approaches, and...
Fancy Food Show: Life in the Aisles
As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...
More Than Just Athletes: Pop Warner’s Focus on Scholastics Takes the Stage
Every so often you have a moment when you can see the things that motivate you, ... those things the drive you, inspire you, encourage you. We had one of those moments at the Pop Warner All-American Scholar Banquet in downtown Philadelphia over Memorial Day Weekend....
We’re on a Roll! Ignite2X Takes the Gold!
We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen. Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies...