At the end of the day, it comes down to the people.We work closely with our clients and take pride in the rewarding consultative relationships (and friendships) we’ve built through the years. We’d love to get to know you and see how we can help bring your brand vision to life.
meet the team
Kevin JusticeCo-Chief Executive Officer
Kevin started his career with a strong creative foundation that led him to becoming an early adopter of digital media and interactive. With over 30 years of related experience, he is among the top IT strategists and consultants in the region. Kevin’s creative and interactive project list includes notable brands such as Zebra Pen, Mack Trucks, Schering-Plough, Hershey Foods and Just Born. His love for mixing creativity and technology extends to the team through regular training and creative lunch sessions on how to integrate technology to empower marketing. The only technology he hasn’t adopted is progressive lenses, although peering over the top of his glasses gives him that bookishly smart look.
Paul PastrickEVP | Chief Financial Officer | Chief Operations Officer
For the 20 years prior to Ignite2X, Paul refined his leadership skills at AT&T. Since the inception of Ignite2X in 2007, his wisdom lies in bringing all factors together to create ideal production processes. Simply put, he works with the best staff (his words) to exceed client objectives. Paul is always bringing teams together to achieve one goal, whether the at-work team or the many sports teams he’s coached over the years. Paul is a die-hard Pittsburgh sports fanatic and Yankee fan and enjoys hittin’ the weights at the gym. When not waving a terrible towel, he’s spending time with his family and probably wearing a shirt made out of bamboo.
Andy MorfopoulosCo-Chief Executive Officer
Andy is a person of many interests, but one thing he has a real passion for is growing brands. As the spokesperson for many of our agency’s growing relationships, he understands leadership at its best comes from great collaboration and being a good listener who taps into consumer needs and client’s desires. His 20 years in agency leadership has given shoppers reasons to crunch Blue Diamond Almonds, get handy with Black & Decker and Quaker State and live a little with Chivas Regal and Coca-Cola. He takes great interest in his wife’s Pilates studio, jazz music, tennis, drumming and drinking wine.
Lori Reinhart MussonDirector, Strategic Planning
With more than 30 years of experience driving brands in CPG and pharma, Lori brings a unique perspective to help clients drive sales to new heights. With an M.B.A. from St. Joseph’s University, she believes all good decisions in both business and life are rooted in having good strategy. When she’s not strategizing, Lori loves to spend time sipping tea and strolling the riverside with her husband and their Basset Hound, Lilly.
Virginia PorcinoCreative Director
When Virginia enters a room, clients know she’s the Creative Director. She not only glows with creativity, her portfolio backs it up with over 20+ years of agency work. Virginia’s extensive client experience spans across category lines and includes Blue Diamond Almonds, Sutter Home, Dole, Campbell’s, Zebra Pen, Tylenol, Comcast and more. Her penchant for success shines through with hard work, dedication and enthusiasm. Lots of enthusiasm. Something you may not know about Virginia is that she is a self-proclaimed Turophile, in other words, a cheese snob. As she always says, “the best things in life are cheese.”
Patti CeramiAccount Director
Patti is uber private about her online presence, so we think this avatar is the best way to capture her personality (although rumor has it that she may actually be ‘on the lam’). She started her career in the motion picture industry, living in Los Angeles for 9 years, before returning to her roots in PA where she worked on various CPG accounts such as M&M Mars/Blue Diamond Almonds and Dole. Patti has an adventurous spirit and loves to try new things. Her passions are traveling and exploring, experiencing other cultures and history, as well as camping. She’s also a bit of a TV junkie.
Joe PetrosinoAccount Director
What does it take to become a 4-time fantasy football champion? A diverse set of skills, including organization, flexible thinking, the ability to surface meaningful insights from a vast amount of data, predicting outcomes, and the wherewithal to put it all together for the win. Joe brings that same talent and more to his career as a marketing pro, delivering successful sales and marketing campaigns for some of the world’s most respected brands, like AT&T, Unilever, Heineken USA, Timberland, Pizza Hut, and Nestle Waters, except for when he is engaged in something that is truly unpredictable, like coordinating his schedule as an UBER driver for three active kids.
Colin WilsonSenior Account Executive
We were looking for a food industry professional with a deep understanding of retail channels, marketing partnerships and rolling out successful products. We found all that and more with Colin Wilson, who has a BA from Penn State, and an MBA from St. Joe’s. He is a dedicated foodie who enjoys cooking for friends and family (which can be a challenge with two toddlers in the house). Luckily, he has Ruca, a loyal companion who he rescued a decade ago, to serve as official taste tester. On those rare occasions when Colin has free time, he enjoys movies or participates in outdoor sports. However, he always makes time for watching the Packers game with his wife, a Green Bay superfan.
Ryan LindsayAccount Executive
Whether working with mom-and-pop shops or fortune 500 companies, Ryan, a Rowan University graduate, brings 8 years of media buying, marketing, and advertising agency experience across multiple industries. When he’s not providing marketing insights, you can find him outdoors with a soccer ball or appreciating nature with his dog Kona while hiking, camping, or biking. Ryan enjoys cooking in his spare time and loves trying new recipes and restaurants. Just say tacos – and he’s there.
Crystal SmithContent Marketing/Social Media Specialist
When it comes to anything social media, Crystal will be the one to know about it. A graduate of East Stroudsburg University, she hit the ground running with internships in New York City, and then working with local Lehigh Valley businesses. Crystal has worked as a social media and marketing professional since 2015. In her spare time, she enjoys watching horror movies and reviewing them on her YouTube channel, going to concerts, and hanging out with her friends, family, and her cat, Roxi.
Diane GuadagnaFinance/Human Resource Manager
Diane is the glue that holds this office together. She makes sure our finances are always “accounted” for (pun intended). Diane graduated with a BS in Business Administration/Marketing from Wilkes University, and owned and operated her own business for 9 years. Diane officially joined the Ignite2X team after working at an accounting firm for several years. She is a proud cat owner to Tigger, Tony and Cleo. Diane loves cooking, decorating, and spending time with her newly blended family which includes her husband Mark, 4 adult children and their significant others, and grand dogs!
Sarah HershJr. Art Director
When the topic is creativity and originality, Sarah’s name always comes to mind. She is a graduate of Kutztown University with a bachelor’s degree in Graphic and Interactive Design. As a Graphic Designer, she spends her time developing artistic content and creating new and exciting visuals for clients. Sarah’s a hot sauce connoisseur and will put it on just about anything to spice things up! In her spare time, you can find her jamming out to her favorite music at a concert, tending to her collection of house plants, or playing with her adorable dog, Koda.
Scott MariSenior Web Application Developer
Scott has worked as a developer at companies large and small in major cities including Philadelphia and New York. In the agency, he is responsible for web development, ecommerce websites and IT infrastructure. Scott also estimates web development and oversees desktop support. He loves HBO, drawing, and making furniture, and once aspired to be a modern medical illustrator — just like Leonardo Da Vinci. In the office, he holds the record for most cups of coffee consumed in an 8-hour workday. Very impressive, Scott!
Kevin HeilmanSports Marketing/Sponsorship Manager
You could say that Kevin Heilman is game for anything. For the past 10 years Kevin – a Penn State grad – has been working in sales and sponsorship development, most recently for Spectra, a leader in presenting sports, entertainment and transformative experiences to consumers across America. Kevin is also a year-round sportsman. He enjoys playing golf, snowboarding, and slow pitch-softball. We’re very happy to have him playing for our team.
Jessica HowardJunior Account Executive
What’s going on with shoppers these days? Jessica knows, and if she doesn’t, she’ll figure it out. A graduate of DeSales University with a degree in marketing, Jessica is curious by nature, and a proven problem solver, (which explains her interest in puzzles of all kinds). Jessica has worked in the fast-paced fashion and beauty categories in both Chicago and New York City, where she was also able to participate in the ever-changing foodie scene, and observe the cultural influences that shape consumer behavior among younger adults. Luckily for our clients, Jess brings her skills and informed POV to every project.
Kiera ShowalterContent Marketing Social Media Specialist
Kiera is the name; social media is the game! As a recent Kutztown University graduate with a passion for connecting and collaborating, there’s no doubt about why she chose to pursue a degree in Social Media Strategy. Kiera brings prior agency and social media/content writing experience to our team as she previously served as a Social Media Manager for several local small businesses in varying industries. When she’s not indulged in the world of social media, you can find her participating in all types of creative hobbies including baking, painting, and photography.
Josh MertzSenior Graphic Designer
With over 18 years experience working in the exhibit design industry, Josh has developed a keen eye for details while creating temporary and permanent displays for companies ranging from American Express to Johnson & Johnson and Merck. As a Lehigh Valley native, Josh is a graduate of Kutztown University and a dedicated husband and father. When he’s not in the kitchen cooking for his family, you’ll find Josh the tearing up the slopes, and coaching the next generation of ski racers.
Donna LewisOffice Assistant
With prior office management and customer service experience, you can always count on Donna to be there to help you out! She is keen on providing support to both her colleagues and her community, which can be shown through her yearlong contributions to various volunteer and charitable organizations. Outside of the office, Donna admires her role as a mother to her adult son, cats Winston and Susie, and step cat, Socks. In her spare time, Donna also enjoys reading, jigsaw puzzles, and living it up on her Honda Goldwing Trike with her husband.
Kevin BrennanWeb Application Developer
With degrees in Political Science, Philosophy, and Psychology, you could say Kevin is a man of many skills! Beginning his career as a high school teacher, he then went on to become a manager of creative operations at Urban Outfitters HQ. Kevin’s natural desire to learn further lead him to become an avid self-taught developer which allows him to provide swift solutions to all our digital needs and challenges. A few of his other (many) hobbies include playing guitar, attending concerts, reading, cooking, archery, video games, and playing disc golf with new and old friends around the Lehigh Valley.
Kim TaylorProduction Manager / Client Services
With a keen eye for detail, Kim is masterful at carrying a project from start to finish. Kim handles client services for Blue Diamond. In addition to production and estimation requests, she is also responsible for sourcing printer and vendor management services. She is a proud mom of two boys that she looks up to – way up – both being over 6’3″. She is skilled in the kitchen and loves trying new recipes or making her own, and her two dogs are always hoping something gets dropped on the floor. When she’s not in the kitchen, she enjoys the great outdoors, whether it’s kayaking, bicycling, or swimming.
like what you see?
We’d like to talk to you. Just drop us a message using the form below or contact us directly.
Interested in a career with Ignite2X?
SOCIAL MEDIA SPECIALIST
This position reports to the Sr. Interactive Web Developer. You would be part of our Interactive Team. You would work closely with Ignite2X Project Managers, UX, Designers, other Back-End Programmers and Testers/QA to ensure delivery of high quality websites.