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At the end of the day, it comes down to the people.We work closely with our clients and take pride in the rewarding consultative relationships (and friendships) we’ve built through the years. We’d love to get to know you and see how we can help bring your brand vision to life.

meet the team

Kevin Justice

Co-Chief Executive Officer

Kevin started his career with a strong creative foundation that led him to becoming an early adopter of digital media and interactive. With over 30 years of related experience, he is among the top IT strategists and consultants in the region. Kevin’s creative and interactive project list includes notable brands such as Zebra Pen, Mack Trucks, Schering-Plough, Hershey Foods and Just Born. His love for mixing creativity and technology extends to the team through regular training and creative lunch sessions on how to integrate technology to empower marketing. The only technology he hasn’t adopted is progressive lenses, although peering over the top of his glasses gives him that bookishly smart look.


Paul Pastrick

EVP | Chief Financial Officer | Chief Operations Officer

For the 20 years prior to Ignite2X, Paul refined his leadership skills at AT&T. Since the inception of Ignite2X in 2007, his wisdom lies in bringing all factors together to create ideal production processes. Simply put, he works with the best staff (his words) to exceed client objectives. Paul is always bringing teams together to achieve one goal, whether the at-work team or the many sports teams he’s coached over the years. Paul is a die-hard Pittsburgh sports fanatic and Yankee fan and enjoys hittin’ the weights at the gym. When not waving a terrible towel, he’s spending time with his family and probably wearing a shirt made out of bamboo.


Andy Morfopoulos

Co-Chief Executive Officer

Andy is a person of many interests, but one thing he has a real passion for is growing brands. As the spokesperson for many of our agency’s growing relationships, he understands leadership at its best comes from great collaboration and being a good listener who taps into consumer needs and client’s desires. His 20 years in agency leadership has given shoppers reasons to crunch Blue Diamond Almonds, get handy with Black & Decker and Quaker State and live a little with Chivas Regal and Coca-Cola. He takes great interest in his wife’s Pilates studio, jazz music, tennis, drumming and drinking wine.


Lori Reinhart Musson

Director, Strategic Planning

With more than 30 years of experience driving brands in CPG and pharma, Lori brings a unique perspective to help clients drive sales to new heights. With an M.B.A. from St. Joseph’s University, she believes all good decisions in both business and life are rooted in having good strategy. When she’s not strategizing, Lori loves to spend time sipping tea and strolling the riverside with her husband and their Basset Hound, Lilly.


Virginia Porcino

Creative Director

When Virginia enters a room, clients know she’s the Creative Director. She not only glows with creativity, her portfolio backs it up with over 20+ years of agency work. Virginia’s extensive client experience spans across category lines and includes Blue Diamond Almonds, Sutter Home, Dole, Campbell’s, Zebra Pen, Tylenol, Comcast and more. Her penchant for success shines through with hard work, dedication and enthusiasm. Lots of enthusiasm. Something you may not know about Virginia is that she is a self-proclaimed Turophile, in other words, a cheese snob. As she always says, “the best things in life are cheese.”


Patti Cerami

Account Director

Patti is uber private about her online presence, so we think this avatar is the best way to capture her personality (although rumor has it that she may actually be ‘on the lam’). She started her career in the motion picture industry, living in Los Angeles for 9 years, before returning to her roots in PA where she worked on various CPG accounts such as M&M Mars/Blue Diamond Almonds and Dole. Patti has an adventurous spirit and loves to try new things. Her passions are traveling and exploring, experiencing other cultures and history, as well as camping. She’s also a bit of a TV junkie.


Joe Petrosino

Account Director

What does it take to become a 4-time fantasy football champion? A diverse set of skills, including organization, flexible thinking, the ability to surface meaningful insights from a vast amount of data, predicting outcomes, and the wherewithal to put it all together for the win. Joe brings that same talent and more to his career as a marketing pro, delivering successful sales and marketing campaigns for some of the world’s most respected brands, like AT&T, Unilever, Heineken USA, Timberland, Pizza Hut, and Nestle Waters, except for when he is engaged in something that is truly unpredictable, like coordinating his schedule as an UBER driver for three active kids.


Ryan Lindsay

Senior Account Executive

Whether working with mom-and-pop shops or fortune 500 companies, Ryan, a Rowan University graduate, brings 8 years of media buying, marketing, and advertising agency experience across multiple industries. When he’s not providing marketing insights, you can find him outdoors with a soccer ball or appreciating nature with his dog Kona while hiking, camping, or biking. Ryan enjoys cooking in his spare time and loves trying new recipes and restaurants. Just say tacos – and he’s there.

Silvia Moreira

Senior Account Executive

Luckily for us, Silvia, a lifelong NJ resident decided to downsize and move to PA. With over 20 years of experience in marketing and advertising for Fortune 500 financial services, Silvia proves to be a valuable member of the Ignite2X team. Her diverse set of media buying, traffic, and account management skills enable her to develop comprehensive marketing strategies that drive real results for our clients. When she’s not playing her Sr. Account Executive role, Silvia anticipates her new role as “Grandma”. In her free time, you can find her just about anywhere in the great outdoors or hanging out with her Cavapoo, Fiona.

Crystal Smith

Content Marketing/Social Media Specialist

When it comes to anything social media, Crystal will be the one to know about it. A graduate of East Stroudsburg University, she hit the ground running with internships in New York City, and then working with local Lehigh Valley businesses. Crystal has worked as a social media and marketing professional since 2015. In her spare time, she enjoys watching horror movies and reviewing them on her YouTube channel, going to concerts, and hanging out with her friends, family, and her cat, Roxi.

Diane Guadagna

Finance/Human Resource Manager

Diane is the glue that holds this office together. She makes sure our finances are always “accounted” for (pun intended). Diane graduated with a BS in Business Administration/Marketing from Wilkes University, and owned and operated her own business for 9 years. Diane officially joined the Ignite2X team after working at an accounting firm for several years. She is a proud cat owner to Tigger, Tony and Cleo. Diane loves cooking, decorating, and spending time with her newly blended family which includes her husband Mark, 4 adult children and their significant others, and grand dogs!

Sarah Hersh

Jr. Art Director

When the topic is creativity and originality, Sarah’s name always comes to mind. She is a graduate of Kutztown University with a bachelor’s degree in Graphic and Interactive Design. As a Graphic Designer, she spends her time developing artistic content and creating new and exciting visuals for clients. Sarah’s a hot sauce connoisseur and will put it on just about anything to spice things up! In her spare time, you can find her jamming out to her favorite music at a concert, tending to her collection of house plants, or playing with her adorable dog, Koda.

Scott Mari

Senior Web Application Developer

Scott has worked as a developer at companies large and small in major cities including Philadelphia and New York. In the agency, he is responsible for web development, ecommerce websites and IT infrastructure. Scott also estimates web development and oversees desktop support. He loves HBO, drawing, and making furniture, and once aspired to be a modern medical illustrator — just like Leonardo Da Vinci. In the office, he holds the record for most cups of coffee consumed in an 8-hour workday. Very impressive, Scott!

Kevin Heilman

Sports Marketing/Sponsorship Manager

You could say that Kevin Heilman is game for anything. For the past 10 years Kevin – a Penn State grad – has been working in sales and sponsorship development, most recently for Spectra, a leader in presenting sports, entertainment and transformative  experiences to consumers across America. Kevin is also a year-round sportsman. He enjoys playing golf, snowboarding, and slow pitch-softball. We’re very happy to have him playing for our team.

Jessica Howard

Junior Account Executive

What’s going on with shoppers these days? Jessica knows, and if she doesn’t, she’ll figure it out. A graduate of DeSales University with a degree in marketing, Jessica is curious by nature, and a proven problem solver, (which explains her interest in puzzles of all kinds). Jessica has worked in the fast-paced fashion and beauty categories in both Chicago and New York City, where she was also able to participate in the ever-changing foodie scene, and observe the cultural influences that shape consumer behavior among younger adults. Luckily for our clients,  Jess brings her skills and informed POV to every project.

Kiera Showalter

Content Marketing Social Media Specialist

Kiera is the name; social media is the game! As a recent Kutztown University graduate with a passion for connecting and collaborating, there’s no doubt about why she chose to pursue a degree in Social Media Strategy. Kiera brings prior agency and social media/content writing experience to our team as she previously served as a Social Media Manager for several local small businesses in varying industries. When she’s not indulged in the world of social media, you can find her participating in all types of creative hobbies including baking, painting, and photography.

Donna Stevens

Office Assistant

With prior office management and customer service experience, you can always count on Donna to be there to help you out! She is keen on providing support to both her colleagues and her community, which can be shown through her yearlong contributions to various volunteer and charitable organizations. Outside of the office, Donna admires her role as a mother to her adult son, cats Winston and Susie, and step cat, Socks. In her spare time, Donna also enjoys reading, jigsaw puzzles, and living it up on her Honda Goldwing Trike with her husband.

Kevin Brennan

Web Application Developer

With degrees in Political Science, Philosophy, and Psychology, you could say Kevin is a man of many skills! Beginning his career as a high school teacher, he then went on to become a manager of creative operations at Urban Outfitters HQ. Kevin’s natural desire to learn further lead him to become an avid self-taught developer which allows him to provide swift solutions to all our digital needs and challenges. A few of his other (many) hobbies include playing guitar, attending concerts, reading, cooking, archery, video games, and playing disc golf with new and old friends around the Lehigh Valley.

Kim Taylor

Production Manager / Client Services

With a keen eye for detail, Kim is masterful at carrying a project from start to finish. Kim handles client services for Blue Diamond. In addition to production and estimation requests, she is also responsible for sourcing printer and vendor management services. She is a proud mom of two boys that she looks up to – way up – both being over 6’3″. She is skilled in the kitchen and loves trying new recipes or making her own, and her two dogs are always hoping something gets dropped on the floor. When she’s not in the kitchen, she enjoys the great outdoors, whether it’s kayaking, bicycling, or swimming.

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We’d like to talk to you. Just drop us a message using the form below or contact us directly.



Interested in a career with Ignite2X?
We’re not always hiring, but we’re always looking. If you’re curious, ambitious and looking for a creative environment to feed your big brain, send us your résumé.

As an account executive, you’ll act as an important link between our advertising agency and its clients. In this job, you’ll be striving to understand your client’s goals, and then organize the agency’s creative and administrative staff to help them produce effective campaigns.

Responsible for the agency/client relationship. Manage agency’s resources to meet and exceed client’s objectives. Provide team members with solid perspective and leadership in the development of superior deliverables.

Assist account team in the daily servicing of their clients and support other agency activities on an as-needed basis.

Requires both a mastery of the hands-on aspects of Web interface engineering, as well as an ability to design solid front-end architectures that integrate with other systems and technologies.

Responsible for all aspects of client’s print advertising, collateral material, logo development and typography.

The Information Architect is responsible for developing IA documentation (site maps, navigation models, content models) for Web sites.

Our selected candidate will work onsite directly with the creative team on a variety of assignments and design platforms, including: print, interactive, mobile apps, social media, video and everything else that aligns with the strategy we develop for our clients. This position will begin as freelance and will transition to full time.

You will be expected to have the right people in the right place at the right time to allow the agency to produce great creative work—on time, on budget and as efficiently as possible.

Entry-level position responsible for learning research methodologies and principles and assisting in all phases of research projects by using analytic and writing skills.

Works with search marketing and optimization senior leads and teams as well as clients.

The Web Designer/Developer would be responsible for creating Responsive web designs, mid to large web site creation (including wireframe/design/layout and integration using Word Press). You must be self-motivated and have an eye for design and great HTML5/CSS3 coding skills (ideally you’ll be doing most of your designing in the browser – with some Adobe Photoshop). The candidate must be have great time-management skills and be able to juggle multiple assignments and meet tight deadlines.

This position reports to the Sr. Interactive Web Developer. You would be part of our Interactive Team. You would work closely with Ignite2X Project Managers, UX, Designers, other Back-End Programmers and Testers/QA to ensure delivery of high quality websites.

Seeking an individual or consultancy to provide comprehensive PR, media relations and communication support with a broad range of clients primarily in the consumer products sector, also including B2B. Position is freelance/contract, but if successful will lead to a full-time relationship.