insights
IGNITE2X INSIGHT
Tapping into the unique value and relevance of your brand is where the magic begins. That’s why we evaluate every trend and make use of the right tools to embrace your target, to know what makes them tick. And that informs every strategic plan and creative execution that follows.
A Guide to AI-Driven Search Behavior
In the ever-evolving world of digital marketing, staying ahead of the curve is not just a strategy, it's a necessity. As artificial intelligence (AI) continues to reshape how consumers search for information, marketers must adapt to new paradigms. Enter the quartet of...
Learning from Economic Turbulence: How Consumption Context and Marketing Work Together
When the economy hits rough patches — like the 2008 recession or COVID-19 — consumer behavior changes dramatically. We've used these shifts to predict how people shop and helped brands develop nimble marketing approaches that focus on understanding what consumers...
The Dawn of a New Consumer Era
In the grand theater of consumer-packaged goods, a new protagonist has emerged, and it's not another artisanal kale chip. Enter Yuka, the app that's transforming smartphones into health advocacy tools. Imagine having a nutritionist and a chemist in your pocket, ready...
Lessons from the 2008 Great Recession: How Uncertainty Can Create Opportunity for Nimble Marketers
With the cloud of economic uncertainty looming overhead in recent months, many CPG brands are treading with caution. At this year’s Winter Fancy Food Show in Las Vegas and Expo West, business climate concerns consistently permeated conversations we had with brand...
The GLP-1 Revolution: “Make the Loss Your Gain”
The food business, like other industries, has experienced its fair share of both short-lived fads and trends over the years: think the Atkins Diet in the early 2000s to the current low-fat | fat free and organic everything, everywhere. Those are just warm-ups in the...
Cracking the US Market: Launching International Food Brands for Success
By Andy Morfopoulos and Lori Reinhart Musson As the American palate continues to evolve, international flavors are no longer confined to specialty restaurants or a 2x4 section of the grocery store. Today, Kombucha cans fill the shelves in the Produce section,...
Inspirational Ideas for Brand Storytelling: Or How to Build Ads That Win
Hey, brand teams! Stop scrolling through cat memes for just a second (though, yes, they’re majestic creatures), because we’ve got something big to talk about. Turns out, ad campaigns everywhere could be more than just good. They could be wow. Thanks to a little...
The Psychology of Branding: 8 Key Strategies to Influence Shopper Decisions and Build Lasting, Meaningful Connections
Let’s cut to the chase—your product can taste like heaven, look like a million bucks, and rock a price tag that feels just right. But if it’s not sparking emotional fireworks in your audience’s hearts, it’s just another face in the crowd. The magic lies in creating...
Considering the Benefits of Sports Sponsorships
Engrained in every brand marketer’s DNA is the desire to continuously seek innovative ways for their products to stand out and connect with shoppers. One approach that can be considered within the mix for helping them achieve that goal is sports sponsorships. Sporting...
We’re on Fire this Fall
The IGNITE2X team has been on fire this fall season as our agency was recognized by both the Davey and MarCom International Awards competition groups for excellence in marketing and communication, scoring a total of 4 GOLD awards and 1 Honorable Mention across these...