Insights - The Ignite2X blog - Print & Digital advertising musings from around the agency
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insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.

5 Trends for Pet Channel Marketers

5 Trends for Pet Channel Marketers

The pet industry continues to expand and pet parents are spending more than ever, both in-store and online. Moreover, just like for themselves, pet owners are increasingly seeking a more personalized array of products to elevate the health of their pets. Let’s take a...

Winning with D2C Online Selling

Winning with D2C Online Selling

Winning with D2C Online Selling Historically, CPG brands relied exclusively on retailers to reach new customers and build brand awareness.  Although 72% of shoppers still rely on brick-and-mortar stores as their primary source of purchase, this traditional model of...

Our Favorite Mother-Inspired Recipes 

Our Favorite Mother-Inspired Recipes 

This Sunday, we’re celebrating all the mothers in our lives! In typical Ignite2X fashion, when we started thinking about our moms, we thought about all the delicious food they've introduced to our lives! Below, you'll find some of our team's favorite mother-inspired...