insights
He who knows the consumer best, wins.
We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.
Big Brands Innovating with Equity to Meet the Demands of the Day
Innovation is often said to be the lifeblood of smaller brands breaking into the marketplace – providing purpose for their being and a point of differentiation. However, the giants of the CPG world must also play in this sandbox from time to time to both attract new...
Innovation That’s Making a Difference: Responding to Growing Consumer Consciousness
An unexpected outcome of COVID-19 was the compression of a decade’s worth of change into a mere two years. Without question, the pandemic has reshaped businesses, industries, and our broader culture in a multitude of ways – from how we work, shop, receive medical...
3 Ways for Building Brands in the Pet Industry: It’s About the Relationship
What can we say? Americans love their pets. We pamper and spoil them like children, we humanize them by dressing them up during holidays, they travel with us, shop with us, sleep in our beds, and even have their own social media pages. In return, they shower us with...
Our Favorite Mother-Inspired Recipes
This Sunday, we’re celebrating all the mothers in our lives! In typical Ignite2X fashion, when we started thinking about our moms, we thought about all the delicious food they've introduced to our lives! Below, you'll find some of our team's favorite mother-inspired...
Why Things Are Looking Up for Upcycling
Waste not want not; I was always told growing up, and I have seen each generation take that to heart, conserving water, recycling paper, bottles, and plastics - and even composting food waste. While generations ago only people who shopped at food co-ops understood the...
Doing Well by Doing Good
We’re proud to continue our work with the Mid-Atlantic Food Trade Organization (MAFTO) and Philabundance, a relief program that delivered more than 26 million pounds of food in 2019 and serves 90,000 people each week.
5 Ways Companies are Paving the Way in Sustainability
In today's competitive business landscape and shifting consumer climate, being sustainable as a company is no longer a “nice to do” objective. CPG brands must embrace sustainability in all aspects—from the products themselves to how they are manufactured, packaged,...
Plant-Based Alternatives that are Kale-ing the Game
From innovative cauliflower creations to the domination of veggie burgers, the future is looking green. Plant-based trends are here to stay, and with everyone and their mother embracing these alternatives, we’re seeing more players come out to take a swing....
Less Is More: How Small Teams Innovate and Win
How many times have we heard the phrase “less is more”? Cliché or not, there’s merit to this expression when it comes to doing business. Smaller teams tend to move quicker, ideate at a higher frequency, and innovate more for the company. For this reason, many of the...
10 Steps to Building a Direct-To-Consumer (D2C) Strategy
Are you looking for a cost-effective way to bring your product or service to market? Digital transformation is changing industries far and wide. As a result, implementing a Direct-to-Consumer (D2C) strategy is fast becoming a popular way for brands to enter the market...