insights
IGNITE2X INSIGHT
Tapping into the unique value and relevance of your brand is where the magic begins. That’s why we evaluate every trend and make use of the right tools to embrace your target, to know what makes them tick. And that informs every strategic plan and creative execution that follows.
The GLP-1 Revolution: “Make the Loss Your Gain”
The food business, like other industries, has experienced its fair share of both short-lived fads and trends over the years: think the Atkins Diet in the early 2000s to the current low-fat | fat free and organic everything, everywhere. Those are just warm-ups in the...
Cracking the US Market: Launching International Food Brands for Success
By Andy Morfopoulos and Lori Reinhart Musson As the American palate continues to evolve, international flavors are no longer confined to specialty restaurants or a 2x4 section of the grocery store. Today, Kombucha cans fill the shelves in the Produce section,...
Inspirational Ideas for Brand Storytelling: Or How to Build Ads That Win
Hey, brand teams! Stop scrolling through cat memes for just a second (though, yes, they’re majestic creatures), because we’ve got something big to talk about. Turns out, ad campaigns everywhere could be more than just good. They could be wow. Thanks to a little...
The Psychology of Branding: 8 Key Strategies to Influence Shopper Decisions and Build Lasting, Meaningful Connections
Let’s cut to the chase—your product can taste like heaven, look like a million bucks, and rock a price tag that feels just right. But if it’s not sparking emotional fireworks in your audience’s hearts, it’s just another face in the crowd. The magic lies in creating...
Considering the Benefits of Sports Sponsorships
Engrained in every brand marketer’s DNA is the desire to continuously seek innovative ways for their products to stand out and connect with shoppers. One approach that can be considered within the mix for helping them achieve that goal is sports sponsorships. Sporting...
We’re on Fire this Fall
The IGNITE2X team has been on fire this fall season as our agency was recognized by both the Davey and MarCom International Awards competition groups for excellence in marketing and communication, scoring a total of 4 GOLD awards and 1 Honorable Mention across these...
Convenience Stores – A Channel Worth Exploring
Convenience stores are more than a burgeoning channel in which brands of all sizes can participate, test and learn, generate trial and grow with confidence…they are a growing force leveraging smart strategies to win a bigger slice of shoppers food and beverage needs....
Food for Thought
Let’s start with a question. If your grocery store has a “healthier” food section, what does that make the rest of the store? Do you have an answer? In today's health-conscious world, consumers are increasingly demanding transparency and “better choice” food options...
7 Tips for Making the Most of Pet Brand Social Media Marketing
Social media is unquestionably a pivotal tool pet brand marketers should be leveraging to connect with their audience, drive engagement and build loyal consumers. It’s also a communication platform where countless other pet brands are constantly bombarding pet owners...
Bringing Great Brands Together for Partnership, Growth, and Connections
It’s not every day that a brand gets to hit one out of the park, but that’s exactly what happened when IGNITE2X helped sign up its long-standing client, Zebra Pen, to serve as the “Official Signature Pen” of Ripken Baseball. Zebra Pen, a high-quality line of...