insights
He who knows the consumer best, wins.
We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.
5 Misconceptions of Promotional Marketing
Brand marketers are always under pressure to produce results from their promotional spending. But what exactly does that mean? Return on ad spend? Increased brand share? Building customer loyalty? The pressure to deliver results is perhaps even greater for brands with...
Winning – It’s About Our Clients
What happens when Ignite2X’s consumer-driven creative work is reviewed by its peers? Awards!! We were on fire at the recent international 2023 Muse Creative Awards - bringing home a total of 9 awards – 1 platinum, 3 gold and 5 silver! The Muse Creative Awards...
Let’s Put More Food in the Bank for Good
For some of us, we live in the golden age of food. We casually move through each day indulging in what we love – a snack here, a grab-and-go lunch or dinner there, a protein bar to carry us through the afternoon, and so on. Our food choices are largely driven by our...
5 Emerging Pet Trends to Watch in 2023
With pet parents increasingly treating their pets like people, it’s not surprising that there’s a surge in pet care products and services that put Fido at the forefront of all. Here’s a quick list of some hot trends in pet parent products and behavior to keep on your...
5 Trends for Pet Channel Marketers
The pet industry continues to expand and pet parents are spending more than ever, both in-store and online. Moreover, just like for themselves, pet owners are increasingly seeking a more personalized array of products to elevate the health of their pets. Let’s take a...
Moving Ahead of the Curve with Regenerative Organic Farming
Remember when ‘organic’ products first started popping up in grocery stores back in the early 2000’s? The products were few, largely produce-centric and most consumers were striving to understand what ‘organic’ meant, what made it better and why it was more costly....
Winning with D2C Online Selling
Winning with D2C Online Selling Historically, CPG brands relied exclusively on retailers to reach new customers and build brand awareness. Although 72% of shoppers still rely on brick-and-mortar stores as their primary source of purchase, this traditional model of...
Big Brands Innovating with Equity to Meet the Demands of the Day
Innovation is often said to be the lifeblood of smaller brands breaking into the marketplace – providing purpose for their being and a point of differentiation. However, the giants of the CPG world must also play in this sandbox from time to time to both attract new...
Innovation That’s Making a Difference: Responding to Growing Consumer Consciousness
An unexpected outcome of COVID-19 was the compression of a decade’s worth of change into a mere two years. Without question, the pandemic has reshaped businesses, industries, and our broader culture in a multitude of ways – from how we work, shop, receive medical...
3 Ways for Building Brands in the Pet Industry: It’s About the Relationship
What can we say? Americans love their pets. We pamper and spoil them like children, we humanize them by dressing them up during holidays, they travel with us, shop with us, sleep in our beds, and even have their own social media pages. In return, they shower us with...