by Andrew Morfopoulos | Sep 2, 2025 | Promotions
When you think of the US Open, sure, you think of incredible tennis. But as someone who has made an annual pilgrimage to this tennis mecca, how can I not also put on my marketing hat? It’s nearly impossible not to be swept up in the buzz over that famous pink drink,...
by Andrew Morfopoulos | Feb 22, 2024 | Advertising, Brand Strategy, Consumer Packaged Goods (CPG), Promotions, Shopper Marketing
Brand marketers are always under pressure to produce results from their promotional spending. But what exactly does that mean? Return on ad spend? Increased brand share? Building customer loyalty? The pressure to deliver results is perhaps even greater for brands with...
