by Ignite2X | May 19, 2021 | Consumer Packaged Goods (CPG), Digital Advertising
With Google and other search engines phasing out third-party cookie data, brand marketers will finally have to acknowledge the value and impact of this tool, a pillar of online marketing. Privacy is a societal concern that either by regulation or consumer demand will...
by Ignite2X | Feb 12, 2021 | Advertising, Creative Approach, Digital Advertising
People have always gathered around the water cooler (physically and metaphorically) on the Monday after the Super Bowl, sharing their thoughts on which ads “won,” a subjective choice based on informal criteria—which ads were the funniest; which ads were the most...
by Kevin Justice | Sep 17, 2020 | Digital Advertising
Most companies have been content to take the long view when it comes to implementing changes to their digital strategy. The management team wants to take their time, consult with experts, and conduct a thorough analysis before moving cautiously ahead, which is...
by Chris Clark | Jan 10, 2019 | Digital Advertising
As marketers, we know that consumers love choice. From the clothes they wear, to the food they buy, today’s consumer loves to be in control. They want to know the ingredients they eat, where their food comes from, and more. One recent pop culture trend begs the...
by Ignite2X | Sep 19, 2016 | Advertising, Digital Advertising, Social Media
The Good, the Bad and the Ugly There’s already a ton of content out there in the social sphere, so adding a few posts here and there won’t hurt anybody, right? Wrong. Each post should be carefully crafted to reach your consumers, but how can you tell the difference...
by Kevin Justice | Apr 5, 2017 | Advertising, Creative Approach, Digital Advertising, News, Social Media
We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen. Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies...
by Ignite2X | Mar 6, 2017 | Advertising, Creative Approach, Digital Advertising, News
We have always known we’re winners. We hire the best. We work with great clients. We have a fab office. We are #GOALS, as the young people say. But on Friday, we entered the ring with some of the best designers, marketers and artists in the business and...
