by Kevin Justice | Aug 5, 2025 | Pet Marketing
As pets become increasingly woven into our daily warm weather routines and activities, their needs are evolving. From road trips to keeping them cool to enhanced play, pet parents are demanding more and brands that fill that need with nimble marketing activations,...
by Kevin Justice | Aug 5, 2025 | Pet Marketing
Gone are the days of the aloof housecat stereotype. Enter today’s feline companions who are celebrated, socialized, and spoiled in ways that rival their canine counterparts. And pet brands have a major opportunity to lean in. What’s Fueling the Feline Frenzy? Since...
by Kevin Justice | Aug 6, 2024 | Advertising, Creative Approach, Digital Advertising, Pet Marketing, Social Media
Social media is unquestionably a pivotal tool pet brand marketers should be leveraging to connect with their audience, drive engagement and build loyal consumers. It’s also a communication platform where countless other pet brands are constantly bombarding pet owners...
by Lori Musson | May 20, 2024 | Brand Strategy, Digital Advertising, Pet Marketing, Shopper Marketing
With the sun-filled days of summer just around the corner, many pet parents will soon set their sights on spending more active time outdoors with pets by their side – from long evening walks and backyard play romps to weekend hiking trips and dips in the pool,...
by Kevin Justice | Apr 24, 2024 | Pet Marketing
In today’s hyper-connected world, forging meaningful relationships with pet parents has taken on a new dimension for pet brands. As the digital landscape continues to evolve, so do the expectations of customers who view their pets not merely as companions, but...
by Kevin Justice | Mar 6, 2024 | Brand Strategy, Digital Advertising, Pet Marketing
Whether shopping at small, independent pet stores, grocery stores, leading big-box pet retailers, or on-line, surfing through the pet chews section can make pet parents feel a bit like a kid in a candy store, as well as a bit overwhelmed. From beef to chicken...
by Kevin Justice | Feb 17, 2024 | Brand Strategy, Digital Advertising, Pet Marketing
Not only are pets receiving better, cleaner levels of nutrition these days, but fido and fifi are flashing more pearly whites, too, as pet parents increasingly embrace better oral hygiene for their pets. With February marking National Pet Dental Month, it’s only...
by Kevin Justice | Oct 13, 2023 | Advertising, Pet Marketing
In the fiercely competitive world of pet marketing, it’s crucial for brands to stand out and leave a lasting impression on potential customers. One highly effective way for pet brands to engage and connect with shoppers at store level is through strategic use of...
by Kevin Justice | Apr 24, 2023 | Advertising, Creative Approach, News, Pet Marketing
What happens when Ignite2X’s consumer-driven creative work is reviewed by its peers? Awards!! We were on fire at the recent international 2023 Muse Creative Awards – bringing home a total of 9 awards – 1 platinum, 3 gold and 5 silver! The Muse Creative Awards...
by Kevin Justice | Feb 28, 2023 | Advertising, News, Pet Marketing
With pet parents increasingly treating their pets like people, it’s not surprising that there’s a surge in pet care products and services that put Fido at the forefront of all. Here’s a quick list of some hot trends in pet parent products and behavior to keep on your...
by Kevin Justice | Feb 28, 2023 | Advertising, News, Pet Marketing
The pet industry continues to expand and pet parents are spending more than ever, both in-store and online. Moreover, just like for themselves, pet owners are increasingly seeking a more personalized array of products to elevate the health of their pets. Let’s take a...
by Lori Musson | Jul 22, 2022 | Advertising, Pet Marketing
What can we say? Americans love their pets. We pamper and spoil them like children, we humanize them by dressing them up during holidays, they travel with us, shop with us, sleep in our beds, and even have their own social media pages. In return, they shower us with...
