by Kevin Justice | Dec 2, 2022 | Direct-to-Consumer (D2C)
Winning with D2C Online Selling Historically, CPG brands relied exclusively on retailers to reach new customers and build brand awareness. Although 72% of shoppers still rely on brick-and-mortar stores as their primary source of purchase, this traditional model of...
by Lori Musson | Sep 29, 2022 | Advertising, Direct-to-Consumer (D2C), Shopper Marketing
An unexpected outcome of COVID-19 was the compression of a decade’s worth of change into a mere two years. Without question, the pandemic has reshaped businesses, industries, and our broader culture in a multitude of ways – from how we work, shop, receive medical...
by Ignite2X | Jun 17, 2021 | Consumer Packaged Goods (CPG), Direct-to-Consumer (D2C)
Are you looking for a cost-effective way to bring your product or service to market? Digital transformation is changing industries far and wide. As a result, implementing a Direct-to-Consumer (D2C) strategy is fast becoming a popular way for brands to enter the market...
