by Kevin Justice | Dec 5, 2025 | Brand Strategy, Consumer Packaged Goods (CPG)
On the grand stage of food marketing, where the stakes are high and appetites equally so, Artificial Intelligence (AI) increasingly holds center stage now. Over are the days when marketing meant jingles and billboards with flash and color. Today it’s algorithms,...
by Kevin Justice | Sep 17, 2025 | Consumer Packaged Goods (CPG), Digital Advertising, Direct-to-Consumer (D2C)
Imagine walking into your favorite coffee shop. Before you say a word, the barista hands you your usual oat-milk caramel macchiato across the counter before you even blink. Magical, right? That’s personalization in real life. Now, picture your digital experience...
by Kevin Justice | Aug 5, 2025 | Pet Marketing
As pets become increasingly woven into our daily warm weather routines and activities, their needs are evolving. From road trips to keeping them cool to enhanced play, pet parents are demanding more and brands that fill that need with nimble marketing activations,...
by Kevin Justice | Aug 5, 2025 | Pet Marketing
Gone are the days of the aloof housecat stereotype. Enter today’s feline companions who are celebrated, socialized, and spoiled in ways that rival their canine counterparts. And pet brands have a major opportunity to lean in. What’s Fueling the Feline Frenzy? Since...
by Kevin Justice | Jun 30, 2025 | Consumer Packaged Goods (CPG), Digital Advertising
In the ever-evolving world of digital marketing, staying ahead of the curve is not just a strategy, it’s a necessity. As artificial intelligence (AI) continues to reshape how consumers search for information, marketers must adapt to new paradigms. Enter the...
