by Kevin Justice | Feb 28, 2023 | Advertising, News, Pet Marketing
With pet parents increasingly treating their pets like people, it’s not surprising that there’s a surge in pet care products and services that put Fido at the forefront of all. Here’s a quick list of some hot trends in pet parent products and behavior to keep on your...
by Kevin Justice | Feb 28, 2023 | Advertising, News, Pet Marketing
The pet industry continues to expand and pet parents are spending more than ever, both in-store and online. Moreover, just like for themselves, pet owners are increasingly seeking a more personalized array of products to elevate the health of their pets. Let’s take a...
by Lori Musson | Sep 29, 2022 | Advertising, News
Innovation is often said to be the lifeblood of smaller brands breaking into the marketplace – providing purpose for their being and a point of differentiation. However, the giants of the CPG world must also play in this sandbox from time to time to both attract new...
by Andrew Morfopoulos | Apr 21, 2022 | Consumer Packaged Goods (CPG), News, Packaging, Sustainability
Waste not want not; I was always told growing up, and I have seen each generation take that to heart, conserving water, recycling paper, bottles, and plastics – and even composting food waste. While generations ago only people who shopped at food co-ops...
by Andrew Morfopoulos | Jan 10, 2022 | Creative Approach, News
Do you remember the last Care Package you sent to your kid in college? Or maybe you remember the last one you received from home. American college students tend to receive a lot of Care Packages that are sent from their families such as: boxes filled with snacks,...
by Andrew Morfopoulos | Jun 11, 2020 | News
For years Ignite2X has been helping consumer packaged goods brands stand for something more than the attributes and benefits of their products. Consumers, whether they admit it or not, are sentimental. They strive to be practical, but feelings affect their behavior....
by Ignite2X | May 5, 2020 | Consumer Packaged Goods (CPG), News
To be honest, business will take a long time to get back to normal. The right question now is not how soon will it end, but how do we continue? Talking about and promoting a business or brand amid a health crisis is a delicate matter right now. Is it acceptable for...
by Ignite2X | Aug 29, 2017 | News
We’ve finally moved! Inspired growth comes from an inspired team. What inspires us? Working together to create, learn and build Big Ideas for our clients. We can’t wait to continue creating and collaborating in our new and improved...
by Ignite2X | Aug 29, 2017 | News
Now that the cat’s out of the bag about our big move, it’s time to get to work and start packing ours! We are excited to announce that our new office is officially underway. We’re in the process of determining our seating arrangements, sifting through carpet samples,...
by Ignite2X | Jul 31, 2017 | News
Okay, so it might not seem like such a big deal, but ideas as big as ours need bigger spaces. It takes a lot of creativity and brain power to spark a new idea. We started our spark in Bethlehem, growing our agency and producing new concepts, bold approaches, and...
by admin | Jun 14, 2017 | News, Sports Marketing
Every so often you have a moment when you can see the things that motivate you, … those things the drive you, inspire you, encourage you. We had one of those moments at the Pop Warner All-American Scholar Banquet in downtown Philadelphia over Memorial Day...
by Kevin Justice | Apr 5, 2017 | Advertising, Creative Approach, Digital Advertising, News, Social Media
We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen. Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies...
