by Andrew Morfopoulos | Apr 3, 2023 | Consumer Packaged Goods (CPG), News
For some of us, we live in the golden age of food. We casually move through each day indulging in what we love – a snack here, a grab-and-go lunch or dinner there, a protein bar to carry us through the afternoon, and so on. Our food choices are largely driven by our...
by Andrew Morfopoulos | Apr 21, 2022 | Consumer Packaged Goods (CPG), News, Packaging, Sustainability
Waste not want not; I was always told growing up, and I have seen each generation take that to heart, conserving water, recycling paper, bottles, and plastics – and even composting food waste. While generations ago only people who shopped at food co-ops...
by Andrew Morfopoulos | Jan 10, 2022 | Creative Approach, News
Do you remember the last Care Package you sent to your kid in college? Or maybe you remember the last one you received from home. American college students tend to receive a lot of Care Packages that are sent from their families such as: boxes filled with snacks,...
by Andrew Morfopoulos | May 27, 2021 | Consumer Packaged Goods (CPG)
Back in 2013, we defined a culture of courage at Ignite2X that would lead into the next decade. It came out of a conviction that change was accelerating, and marketing companies needed to embrace a proactive role to lead—not follow—this transformation. Now, as if...
by Andrew Morfopoulos | Aug 25, 2020 | Shopper Marketing
While the pandemic continues to test our infrastructure and patience, shoppers continue to show a willingness to evolve. Think online grocery is for the younger set? Think again. According to Mercatus, after setting 37% and 24% increases in grocery sales in April and...
