by Andrew Morfopoulos | Apr 29, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
When the economy hits rough patches — like the 2008 recession or COVID-19 — consumer behavior changes dramatically. We’ve used these shifts to predict how people shop and helped brands develop nimble marketing approaches that focus on understanding what...
by Andrew Morfopoulos | Apr 17, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
With the cloud of economic uncertainty looming overhead in recent months, many CPG brands are treading with caution. At this year’s Winter Fancy Food Show in Las Vegas and Expo West, business climate concerns consistently permeated conversations we had with brand...
by Andrew Morfopoulos | Mar 28, 2024 | Advertising, News
Like the brands we serve, our agency is continually growing in countless ways, driven by the ever-changing landscape of consumer trends, omnichannel selling platforms, marketing resources and services we provide, and the needs of our clients. When we first cast open...
by Andrew Morfopoulos | Feb 22, 2024 | Advertising, Brand Strategy, Consumer Packaged Goods (CPG), Promotions, Shopper Marketing
Brand marketers are always under pressure to produce results from their promotional spending. But what exactly does that mean? Return on ad spend? Increased brand share? Building customer loyalty? The pressure to deliver results is perhaps even greater for brands with...
by Andrew Morfopoulos | Apr 3, 2023 | Consumer Packaged Goods (CPG), News
For some of us, we live in the golden age of food. We casually move through each day indulging in what we love – a snack here, a grab-and-go lunch or dinner there, a protein bar to carry us through the afternoon, and so on. Our food choices are largely driven by our...
