by Kevin Justice | Dec 5, 2025 | Brand Strategy, Consumer Packaged Goods (CPG)
On the grand stage of food marketing, where the stakes are high and appetites equally so, Artificial Intelligence (AI) increasingly holds center stage now. Over are the days when marketing meant jingles and billboards with flash and color. Today it’s algorithms,...
by Andrew Morfopoulos | Dec 2, 2025 | Brand Strategy, Consumer Packaged Goods (CPG)
There’s a moment in a well-known movie where a political candidate surprisingly wins an election — then immediately turns to his campaign manager and asks, “What do we do now?” That’s often the same question we hear from brands after they land a major retail account…...
by Andrew Morfopoulos | Oct 9, 2025 | Brand Strategy, Consumer Packaged Goods (CPG), Shopper Marketing
From Shopper and Sales Alignment to Measurable Brand Equity In the iconic 2000 film “Meet the Parents,” a piercing question is ask: “Are you in the Circle of Trust?.” This perfectly captures the critical role trust plays in forging meaningful relationships....
by Kevin Justice | Sep 17, 2025 | Consumer Packaged Goods (CPG), Digital Advertising, Direct-to-Consumer (D2C)
Imagine walking into your favorite coffee shop. Before you say a word, the barista hands you your usual oat-milk caramel macchiato across the counter before you even blink. Magical, right? That’s personalization in real life. Now, picture your digital experience...
by Kevin Justice | Jun 30, 2025 | Consumer Packaged Goods (CPG), Digital Advertising
In the ever-evolving world of digital marketing, staying ahead of the curve is not just a strategy, it’s a necessity. As artificial intelligence (AI) continues to reshape how consumers search for information, marketers must adapt to new paradigms. Enter the...
by Andrew Morfopoulos | Apr 29, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
When the economy hits rough patches — like the 2008 recession or COVID-19 — consumer behavior changes dramatically. We’ve used these shifts to predict how people shop and helped brands develop nimble marketing approaches that focus on understanding what...
by Kevin Justice | Apr 29, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
In the grand theater of consumer-packaged goods, a new protagonist has emerged, and it’s not another artisanal kale chip. Enter Yuka, the app that’s transforming smartphones into health advocacy tools. Imagine having a nutritionist and a chemist in your...
by Andrew Morfopoulos | Apr 17, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
With the cloud of economic uncertainty looming overhead in recent months, many CPG brands are treading with caution. At this year’s Winter Fancy Food Show in Las Vegas and Expo West, business climate concerns consistently permeated conversations we had with brand...
by Lori Musson | Mar 21, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
The food business, like other industries, has experienced its fair share of both short-lived fads and trends over the years: think the Atkins Diet in the early 2000s to the current low-fat | fat free and organic everything, everywhere. Those are just warm-ups in the...
by Ignite2X | Mar 18, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG), Packaging
By Andy Morfopoulos and Lori Reinhart Musson As the American palate continues to evolve, international flavors are no longer confined to specialty restaurants or a 2×4 section of the grocery store. Today, Kombucha cans fill the shelves in the Produce section,...
by Andrew Morfopoulos | Feb 22, 2024 | Advertising, Brand Strategy, Consumer Packaged Goods (CPG), Promotions, Shopper Marketing
Brand marketers are always under pressure to produce results from their promotional spending. But what exactly does that mean? Return on ad spend? Increased brand share? Building customer loyalty? The pressure to deliver results is perhaps even greater for brands with...
by Andrew Morfopoulos | Apr 3, 2023 | Consumer Packaged Goods (CPG), News
For some of us, we live in the golden age of food. We casually move through each day indulging in what we love – a snack here, a grab-and-go lunch or dinner there, a protein bar to carry us through the afternoon, and so on. Our food choices are largely driven by our...
