by Ignite2X | Mar 18, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG), Packaging
By Andy Morfopoulos and Lori Reinhart Musson As the American palate continues to evolve, international flavors are no longer confined to specialty restaurants or a 2×4 section of the grocery store. Today, Kombucha cans fill the shelves in the Produce section,...
by Ignite2X | May 6, 2022 | News
This Sunday, we’re celebrating all the mothers in our lives! In typical Ignite2X fashion, when we started thinking about our moms, we thought about all the delicious food they’ve introduced to our lives! Below, you’ll find some of our team’s favorite...
by Ignite2X | Sep 14, 2021 | Advertising, Consumer Packaged Goods (CPG), Sustainability
In today’s competitive business landscape and shifting consumer climate, being sustainable as a company is no longer a “nice to do” objective. CPG brands must embrace sustainability in all aspects—from the products themselves to how they are manufactured,...
by Ignite2X | Aug 10, 2021 | Advertising, Consumer Packaged Goods (CPG)
From innovative cauliflower creations to the domination of veggie burgers, the future is looking green. Plant-based trends are here to stay, and with everyone and their mother embracing these alternatives, we’re seeing more players come out to take a swing....
by Ignite2X | Jul 7, 2021 | Consumer Packaged Goods (CPG), Creative Approach
How many times have we heard the phrase “less is more”? Cliché or not, there’s merit to this expression when it comes to doing business. Smaller teams tend to move quicker, ideate at a higher frequency, and innovate more for the company. For this reason, many of the...
