a full-service agency driven by passion.
disruptive… insightful… brave…
embrace what’s possible
At Ignite2X, we embrace your vision and make it reality. We bring experience, expertise, creativity and a powerful strategic process to your business. We’re a team of marketing experts with a track record of turning brands into household names.
our work
our clients
our insights
Are You in The Circle of Trust?
From Shopper and Sales Alignment to Measurable Brand Equity In the iconic 2000 film “Meet the Parents,” a piercing question is ask: “Are you in the Circle of Trust?.” This perfectly captures the critical role trust plays in forging meaningful relationships....
The Enlightened Path to Personalization—Equal Parts Strategy, Caffeine, and Just Enough Sarcasm
Imagine walking into your favorite coffee shop. Before you say a word, the barista hands you your usual oat-milk caramel macchiato across the counter before you even blink. Magical, right? That’s personalization in real life. Now, picture your digital experience...
The Honey Deuce Phenomenon: Grey Goose’s US Open Grand Slam
When you think of the US Open, sure, you think of incredible tennis. But as someone who has made an annual pilgrimage to this tennis mecca, how can I not also put on my marketing hat? It’s nearly impossible not to be swept up in the buzz over that famous pink drink,...
our approach
turning good into great with a customized approach
Homework: Intelligence Gathering
Knowledge is power, and we do our homework to ensure that we understand the macro and micro issues affecting the industry, the category, the competition and all sales channels. And we find out everything we can about the consumer – demographics, lifestyle, media habits, purchase behavior and the emotional triggers that inspire and motivate them to take action.
Thinking: Insights, Strategy & Planning
Think about it. That’s what we do next. We take the time to think through all of the research findings and surface insights and understand what they mean for our client. We determine what is actionable, what is doable, and what is the best way to achieve our goals. This learning informs our strategy and the marketing plan.
Doing: Activation
Where the rubber hits the road. Whether we are going to market with a new product, repositioning a brand or executing a sales-building campaign, we implement the plan using the most effective tactics, whatever those might be. We’re media agnostic and hands-on, and we use a mix of media and a variety of marketing elements to effectively deliver results.
Doing it Better: Measurement & Learning
Always be learning. We assess how things are going during each campaign, to make adjustments as needed, and complete a thorough post-campaign analysis to identify which elements were most successful. This learning is used to develop best practices to apply moving forward.