a full-service agency driven by passion.
disruptive… insightful… brave…
embrace what’s possible
At Ignite2X, we embrace your vision and make it reality. We bring experience, expertise, creativity and a powerful strategic process to your business. We’re a team of marketing experts with a track record of turning brands into household names.
our work
our clients
our insights
Learning from Economic Turbulence: How Consumption Context and Marketing Work Together
When the economy hits rough patches — like the 2008 recession or COVID-19 — consumer behavior changes dramatically. We've used these shifts to predict how people shop and helped brands develop nimble marketing approaches that focus on understanding what consumers...
The Dawn of a New Consumer Era
In the grand theater of consumer-packaged goods, a new protagonist has emerged, and it's not another artisanal kale chip. Enter Yuka, the app that's transforming smartphones into health advocacy tools. Imagine having a nutritionist and a chemist in your pocket, ready...
Lessons from the 2008 Great Recession: How Uncertainty Can Create Opportunity for Nimble Marketers
With the cloud of economic uncertainty looming overhead in recent months, many CPG brands are treading with caution. At this year’s Winter Fancy Food Show in Las Vegas and Expo West, business climate concerns consistently permeated conversations we had with brand...
our approach
turning good into great with a customized approach
Homework: Intelligence Gathering
Knowledge is power, and we do our homework to ensure that we understand the macro and micro issues affecting the industry, the category, the competition and all sales channels. And we find out everything we can about the consumer – demographics, lifestyle, media habits, purchase behavior and the emotional triggers that inspire and motivate them to take action.
Thinking: Insights, Strategy & Planning
Think about it. That’s what we do next. We take the time to think through all of the research findings and surface insights and understand what they mean for our client. We determine what is actionable, what is doable, and what is the best way to achieve our goals. This learning informs our strategy and the marketing plan.
Doing: Activation
Where the rubber hits the road. Whether we are going to market with a new product, repositioning a brand or executing a sales-building campaign, we implement the plan using the most effective tactics, whatever those might be. We’re media agnostic and hands-on, and we use a mix of media and a variety of marketing elements to effectively deliver results.
Doing it Better: Measurement & Learning
Always be learning. We assess how things are going during each campaign, to make adjustments as needed, and complete a thorough post-campaign analysis to identify which elements were most successful. This learning is used to develop best practices to apply moving forward.