a full-service agency driven by passion.
disruptive… insightful… brave…
embrace what’s possible
At Ignite2X, we embrace your vision and make it reality. We bring experience, expertise, creativity and a powerful strategic process to your business. We’re a team of marketing experts with a track record of turning brands into household names.
our work
our clients
our insights
Bringing Great Brands Together for Partnership, Growth, and Connections
It’s not every day that a brand gets to hit one out of the park, but that’s exactly what happened when IGNITE2X helped sign up its long-standing client, Zebra Pen, to serve as the “Official Signature Pen” of Ripken Baseball. Zebra Pen, a high-quality line of...
Keeping Your Pet Brand on Top – Season to Season
With the sun-filled days of summer just around the corner, many pet parents will soon set their sights on spending more active time outdoors with pets by their side - from long evening walks and backyard play romps to weekend hiking trips and dips in the pool, lakes...
Bonding with Pet Parents by Creating Digital Connections
In today's hyper-connected world, forging meaningful relationships with pet parents has taken on a new dimension for pet brands. As the digital landscape continues to evolve, so do the expectations of customers who view their pets not merely as companions, but as...
our approach
turning good into great with a customized approach
Homework: Intelligence Gathering
Knowledge is power, and we do our homework to ensure that we understand the macro and micro issues affecting the industry, the category, the competition and all sales channels. And we find out everything we can about the consumer – demographics, lifestyle, media habits, purchase behavior and the emotional triggers that inspire and motivate them to take action.
Thinking: Insights, Strategy & Planning
Think about it. That’s what we do next. We take the time to think through all of the research findings and surface insights and understand what they mean for our client. We determine what is actionable, what is doable, and what is the best way to achieve our goals. This learning informs our strategy and the marketing plan.
Doing: Activation
Where the rubber hits the road. Whether we are going to market with a new product, repositioning a brand or executing a sales-building campaign, we implement the plan using the most effective tactics, whatever those might be. We’re media agnostic and hands-on, and we use a mix of media and a variety of marketing elements to effectively deliver results.
Doing it Better: Measurement & Learning
Always be learning. We assess how things are going during each campaign, to make adjustments as needed, and complete a thorough post-campaign analysis to identify which elements were most successful. This learning is used to develop best practices to apply moving forward.