a full-service agency driven by passion.
disruptive… insightful… brave…
embrace what’s possible
At Ignite2X, we embrace your vision and make it reality. We bring experience, expertise, creativity and a powerful strategic process to your business. We’re a team of marketing experts with a track record of turning brands into household names.
our work
our clients
our insights
An AI Love Story with Extra Sauce and Data
On the grand stage of food marketing, where the stakes are high and appetites equally so, Artificial Intelligence (AI) increasingly holds center stage now. Over are the days when marketing meant jingles and billboards with flash and color. Today it's algorithms, data...
“What Do We Do Now?” … Why Getting on Shelf Is Just the Beginning
There’s a moment in a well-known movie where a political candidate surprisingly wins an election — then immediately turns to his campaign manager and asks, “What do we do now?” That’s often the same question we hear from brands after they land a major retail account…...
Are You in The Circle of Trust?
From Shopper and Sales Alignment to Measurable Brand Equity In the iconic 2000 film “Meet the Parents,” a piercing question is ask: “Are you in the Circle of Trust?.” This perfectly captures the critical role trust plays in forging meaningful relationships....
our approach
turning good into great with a customized approach
Homework: Intelligence Gathering
Knowledge is power, and we do our homework to ensure that we understand the macro and micro issues affecting the industry, the category, the competition and all sales channels. And we find out everything we can about the consumer – demographics, lifestyle, media habits, purchase behavior and the emotional triggers that inspire and motivate them to take action.
Thinking: Insights, Strategy & Planning
Think about it. That’s what we do next. We take the time to think through all of the research findings and surface insights and understand what they mean for our client. We determine what is actionable, what is doable, and what is the best way to achieve our goals. This learning informs our strategy and the marketing plan.
Doing: Activation
Where the rubber hits the road. Whether we are going to market with a new product, repositioning a brand or executing a sales-building campaign, we implement the plan using the most effective tactics, whatever those might be. We’re media agnostic and hands-on, and we use a mix of media and a variety of marketing elements to effectively deliver results.
Doing it Better: Measurement & Learning
Always be learning. We assess how things are going during each campaign, to make adjustments as needed, and complete a thorough post-campaign analysis to identify which elements were most successful. This learning is used to develop best practices to apply moving forward.