Partake in Life: A Beer for Every Occasion (Without the Booze)
Let’s face it – non-alcoholic beer used to be a punchline. But then crafters like Partake came along and changed the game! This Canadian craft brew turns heads with its amazing taste, proving that zero alcohol doesn’t mean zero fun.
Why did Partake take off? Because it nailed the timing and context perfectly. More people are ditching alcohol for health reasons but still want to crack open a cold one with friends. Partake saw this shift and jumped in with a low-calorie option that doesn’t taste like sad water!
When it came time to break into the U.S. market, we at Ignite2X team knew we needed to showcase Partake’s fun-loving personality. Our campaign wasn’t about what you’re giving up – it was about everything you get to join in on! The vibrant images showed all kinds of people having a blast while enjoying Partake. Our message was simple: “Partake in Life” – because missing out on alcohol doesn’t mean missing out on good times.
By recognizing the growing thirst for better non-alcoholic options, Partake positioned itself as a cool brand in this expanding market. This smart move didn’t just win over health-conscious drinkers – it helped secure the 8-digit funding needed to grow the brand. Talk about drinking to success!
