insights
He who knows the consumer best, wins.
We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.
Less Is More: How Small Teams Innovate and Win
How many times have we heard the phrase “less is more”? Cliché or not, there’s merit to this expression when it comes to doing business. Smaller teams tend to move quicker, ideate at a higher frequency, and innovate more for the company. For this reason, many of the...
10 Steps to Building a Direct-To-Consumer (D2C) Strategy
Are you looking for a cost-effective way to bring your product or service to market? Digital transformation is changing industries far and wide. As a result, implementing a Direct-to-Consumer (D2C) strategy is fast becoming a popular way for brands to enter the market...
Eight Years later, Reinventing Our “Culture of Courage” Now
Back in 2013, we defined a culture of courage at Ignite2X that would lead into the next decade. It came out of a conviction that change was accelerating, and marketing companies needed to embrace a proactive role to lead—not follow—this transformation. Now, as if...
Trading Cookies for a Better Way to Reach Shoppers
With Google and other search engines phasing out third-party cookie data, brand marketers will finally have to acknowledge the value and impact of this tool, a pillar of online marketing. Privacy is a societal concern that either by regulation or consumer demand will...
6 Food Trends Dominating the Landscape in 2021
In a year where life as we knew it was turned upside down and people worldwide came to terms with embracing a “new normal,” our eating and drinking habits changed accordingly. Sourdough bread, stress baking, and comfort foods—like processed snacks and meats—dominated...
Why Micro-Influencers Make a Winning Influencer Strategy
While influencer marketing in the traditional sense has been around for as long as advertising has existed, the concept has exploded in the last decade alongside social media. With this growth, the market has also drastically changed. Gone are the days of celebrities...
Super Bowl Commercial Hot Takes by Andy and Maureen
People have always gathered around the water cooler (physically and metaphorically) on the Monday after the Super Bowl, sharing their thoughts on which ads “won,” a subjective choice based on informal criteria—which ads were the funniest; which ads were the most...
Supplement Trends Move from Humans to Pets
Pets have always been treated as part of the family, but in the last 30 years man’s best friend and our other furry loved ones have etched themselves even deeper into hearts. Market research firm Packaged Facts expects pet product sales to grow 8% from $55 billion in...
A Consumer Preference for Purpose
If you go to any professional sporting event, you will see a venue dotted with signage touting corporate partners, from soft drink companies to car manufacturers to apparel brands. Local service providers, such as real estate agents and restoration services, are also...
How Does A Brand Survive In These Times?
It’s no revelation that social issues have become an increasingly hot topic over the past months. Brands face a fundamental reordering of priorities during a global pandemic and societal outcry over systemic racism and injustice. Brands have been pushed to the...