We Are Pet People - Ignite2X Full-Service Brand Marketing Agency
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We Are Pet People


If you think these names are creative,
wait until you see what we do with your brand

We get pet parents

70% of U.S. households own some type of pet. It’s important to have a team that can build you a more memorable brand and a more emotional experience in the busy pet channel. Ignite2X is a full-service marketing agency that loves to embrace challenges and help brands; strategize, break through the clutter and most importantly fetch you results.

“Droolius Ceasar”

category experience

Arm & Hammer
Aquarium Pharmaceuticals
Central | Gardens & Pet
Nylabone | Chews Best
PURINA
Schering-Plough
Lambert Kay
tfh | tropical Fish Hobbyist
Ruby Reef

we’ll jump through hoops

our senior management team has over 120 years of experience in strategic marketing, with an emphasis on consumer packaged goods for general audiences. in the pet category, specifically, we have done marketing work on toy, pharma, pet care and grooming products, as well as provided clients with content and technology development.

this experience has provided us with a deep understanding of consumer behavior and the influences, preferences and attitudes that drive product consumption. with a retail-centric mindset, we are able to build campaigns and execute activation programs that win attention and dollars.

we love bold, integrated ideas that can connect with consumers and engage them as shoppers. let us help people fall in love with your brand.

recent work

Ruby Reef

Ruby Reef is the leading innovator in aquarium disease-management products. These products promote the healthy and safe transfer of your finned friends and reduce unwanted bacteria, parasites, and pathogens in your tank. To drive brand awareness, we helped reformulate Ruby Reef’s products, elevated its packaging, and devised a direct-to-consumer strategy for their website. The revised packaging had huge success in retail stores and increased sales by 150%. The restructured website provided a direct-to-consumer strategy and doubled online sales in year one.
Ruby Reef

latest insights

Five Emerging Pet Trends to Watch in 2023

With pet parents treating their pets like people, there’s a surge in pet care products and services at the forefront. Here’s a quick list of some hot trends!

5 Trends for Pet Channel Marketers

Pet parents are spending more than ever. Pet owners are increasingly seeking to elevate the health of their pets. Let’s take a closer look at this burgeoning market.

3 Ways to Build Brands in the Pet Industry

Americans love their pets. They shower us with unconditional love, joy and companionship. Latest estimates 70% of Americans own at least one pet.

we’ll fetch you results

We pride ourselves on understanding the consumer and trade, building brands with creativity, growing businesses and having fun along the way. give us your challenges and we’ll deliver solutions; it’s kind of our thing. give us an opportunity to be your partner and we’ll earn your loyalty.

Let us get to know you and your needs.

 

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