a full-service agency driven by passion.
disruptive… insightful… brave…
embrace what’s possible
At Ignite2X, we embrace your vision and make it reality. We bring experience, expertise, creativity and a powerful strategic process to your business. We’re a team of marketing experts with a track record of turning brands into household names.
our work
our clients
our insights
The GLP-1 Revolution: “Make the Loss Your Gain”
The food business, like other industries, has experienced its fair share of both short-lived fads and trends over the years: think the Atkins Diet in the early 2000s to the current low-fat | fat free and organic everything, everywhere. Those are just warm-ups in the...
Cracking the US Market: Launching International Food Brands for Success
By Andy Morfopoulos and Lori Reinhart Musson As the American palate continues to evolve, international flavors are no longer confined to specialty restaurants or a 2x4 section of the grocery store. Today, Kombucha cans fill the shelves in the Produce section,...
Inspirational Ideas for Brand Storytelling: Or How to Build Ads That Win
Hey, brand teams! Stop scrolling through cat memes for just a second (though, yes, they’re majestic creatures), because we’ve got something big to talk about. Turns out, ad campaigns everywhere could be more than just good. They could be wow. Thanks to a little...
our approach
turning good into great with a customized approach
Homework: Intelligence Gathering
Knowledge is power, and we do our homework to ensure that we understand the macro and micro issues affecting the industry, the category, the competition and all sales channels. And we find out everything we can about the consumer – demographics, lifestyle, media habits, purchase behavior and the emotional triggers that inspire and motivate them to take action.
Thinking: Insights, Strategy & Planning
Think about it. That’s what we do next. We take the time to think through all of the research findings and surface insights and understand what they mean for our client. We determine what is actionable, what is doable, and what is the best way to achieve our goals. This learning informs our strategy and the marketing plan.
Doing: Activation
Where the rubber hits the road. Whether we are going to market with a new product, repositioning a brand or executing a sales-building campaign, we implement the plan using the most effective tactics, whatever those might be. We’re media agnostic and hands-on, and we use a mix of media and a variety of marketing elements to effectively deliver results.
Doing it Better: Measurement & Learning
Always be learning. We assess how things are going during each campaign, to make adjustments as needed, and complete a thorough post-campaign analysis to identify which elements were most successful. This learning is used to develop best practices to apply moving forward.