Meet Cute

Calico Critters are adorable animal figures beloved around the world, yet had a low profile in the U.S. To generate awareness and engagement in a highly crowded category, we shamelessly exploited the “aww” factor with a Facebook sweepstakes inviting consumers to “Vote for the Cutest Critter.” And vote they did. We generated over 200 million impressions, but more important, we saw sales increase 253% at retail over prior year, and an astounding lift of 97% YOY via Amazon.