A New, So-fish-ticated Look for Ruby Reef

Ruby Reef is the leading innovator in aquarium disease-management products. These products promote the healthy and safe transfer of your finned friends and reduce unwanted bacteria, parasites, and pathogens in your tank. To drive brand awareness, we helped reformulate Ruby Reef’s products, elevated its packaging, and devised a direct-to-consumer strategy for their website. The revised packaging had huge success in retail stores and increased sales by 150%. The restructured website doubled e-commerce sales.