by Lori Musson | Nov 25, 2024 | Awards, Digital Advertising
The IGNITE2X team has been on fire this fall season as our agency was recognized by both the Davey and MarCom International Awards competition groups for excellence in marketing and communication, scoring a total of 4 GOLD awards and 1 Honorable Mention across these...
by Lori Musson | Nov 2, 2024 | Consumer Behavioral Trends, Sales Channel Opportunities, Shopper Marketing
Convenience stores are more than a burgeoning channel in which brands of all sizes can participate, test and learn, generate trial and grow with confidence…they are a growing force leveraging smart strategies to win a bigger slice of shoppers food and beverage needs....
by Lori Musson | May 20, 2024 | Brand Strategy, Digital Advertising, Pet Marketing, Shopper Marketing
With the sun-filled days of summer just around the corner, many pet parents will soon set their sights on spending more active time outdoors with pets by their side – from long evening walks and backyard play romps to weekend hiking trips and dips in the pool,...
by Lori Musson | Sep 29, 2022 | Advertising, News
Innovation is often said to be the lifeblood of smaller brands breaking into the marketplace – providing purpose for their being and a point of differentiation. However, the giants of the CPG world must also play in this sandbox from time to time to both attract new...
by Lori Musson | Sep 29, 2022 | Advertising, Direct-to-Consumer (D2C), Shopper Marketing
An unexpected outcome of COVID-19 was the compression of a decade’s worth of change into a mere two years. Without question, the pandemic has reshaped businesses, industries, and our broader culture in a multitude of ways – from how we work, shop, receive medical...
