by Andrew Morfopoulos | Jun 11, 2020 | News
For years Ignite2X has been helping consumer packaged goods brands stand for something more than the attributes and benefits of their products. Consumers, whether they admit it or not, are sentimental. They strive to be practical, but feelings affect their behavior....
by Andrew Morfopoulos | Apr 12, 2013 | Advertising, Consumer Packaged Goods (CPG)
“Have a little courage, that’s all.” – The Cowardly Lion. Having recently relocated to offices in South Bethlehem, we are fortunate to start each day with a majestic view of the former Bethlehem Steel plant, which is now the Steel Stacks and Sands Casino. I can’t help...
by Andrew Morfopoulos | Feb 7, 2019 | Advertising, Consumer Packaged Goods (CPG), Shopper Marketing
It’s 6PM in America…Do you know what’s for dinner tonight? Every year, our agency attends the Fancy Food Show to learn all we can about industry trends. At this year’s San Francisco show we attended the “What’s For Dinner?” panel, a discussion featuring speakers...
by Andrew Morfopoulos | Jun 6, 2018 | Consumer Packaged Goods (CPG), Shopper Marketing
It’s Dana’s turn to do the grocery shopping this week and Dana, a busy working mother of three, has many factors to consider. She wants steaks for date night with her husband, and burgers for a weekend barbecue, plus food for the week that will appease all three of...
by Andrew Morfopoulos | Jul 15, 2015 | Advertising
With the all the attention given to social and digital media, you’d think that no one does TV anymore… or radio, print, outdoor, etc. But an estimated $177 billion was spent on media in 2014, most of it on traditional advertising vehicles. But isn’t TV dead, you ask?...
