by Chris Clark | Oct 15, 2020 | Advertising, Sports Marketing
If you go to any professional sporting event, you will see a venue dotted with signage touting corporate partners, from soft drink companies to car manufacturers to apparel brands. Local service providers, such as real estate agents and restoration services, are also...
by Chris Clark | Jul 29, 2019 | Creative Approach, Pet Marketing
Written by Jackson, A Catahoula Leopard Dog When I’m not sniffing butts or eating my own vomit, I’m paying attention to pet trends. For over 35 dog years, I’ve been digging up information on what appeals to us pets and our humans. Let’s dive in nose first and take a...
by Chris Clark | May 30, 2019 | Sports Marketing
Differentiation strategies are used by a myriad of organizations in all industries, even surprisingly youth sports. An Ignite2X client, Pop Warner Little Scholars, has been leading in a very important facet of youth development: Academics. So, what makes them...
by Chris Clark | Jan 10, 2019 | Digital Advertising
As marketers, we know that consumers love choice. From the clothes they wear, to the food they buy, today’s consumer loves to be in control. They want to know the ingredients they eat, where their food comes from, and more. One recent pop culture trend begs the...