by Andrew Morfopoulos | Nov 26, 2013 | Advertising, Consumer Packaged Goods (CPG), Shopper Marketing
As we speak to more and more clients about shopper marketing, one thing that comes up over and over is the assumption that if you’re not a big manufacturer you really can’t do much. Certainly not strategic, collaborative shopper marketing. Of course it’s true, big...
by Andrew Morfopoulos | Nov 25, 2013 | Consumer Packaged Goods (CPG), Shopper Marketing
Two early questions I get asked by clients who are just putting their toe in the water with shopper marketing are “How much should I budget overall?” and “How do I allocate the funds once I have them?” There are a lot of factors involved in determining how much money...
