Promotions Archives - Ignite2X Full-Service Brand Marketing Agency

5 Misconceptions of Promotional Marketing

by Andrew Morfopoulos | Feb 22, 2024 | Advertising, Brand Strategy, Consumer Packaged Goods (CPG), Promotions, Shopper Marketing

Brand marketers are always under pressure to produce results from their promotional spending. But what exactly does that mean? Return on ad spend? Increased brand share? Building customer loyalty? The pressure to deliver results is perhaps even greater for brands with...

5 Misconceptions of Promotional Marketing

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