by admin | Apr 24, 2019 | Advertising, Consumer Packaged Goods (CPG)
Last month, we were fortunate enough to attend the Natural Products Expo East Show, where we got to make our way down aisles and aisles of improved and innovative natural products, while also sniffing out new trends. Our first stop, was at Hudson Valley Marshmallow...
by admin | Mar 11, 2019 | Advertising, Packaging
“Pink isn’t a color. It’s an attitude.” Experts throughout the decades have tried to explain the importance and significance of color and how it affects consumer attitudes and behaviors. They cite psychological studies, global trends, new products and business...
by admin | Jun 22, 2018 | Consumer Packaged Goods (CPG), Packaging
Is packaging design the Rodney Dangerfield of the marketing world? It doesn’t get nearly the respect accorded to advertising, social media, PR or other vehicles intended to make impressions on consumers. Yet, packaging could be the single most important branding tool...
by admin | Feb 2, 2018 | Advertising, Consumer Packaged Goods (CPG), Shopper Marketing
When I joined the Ignite2X team, I learned that my job would include traveling to the Winter Fancy Food Show in San Francisco, California. Three days at the Winter Fancy Food Show tasting cheeses, cured meats, candy and sweets? Yes, please! Talk about excitement...
by admin | Jun 14, 2017 | News, Sports Marketing
Every so often you have a moment when you can see the things that motivate you, … those things the drive you, inspire you, encourage you. We had one of those moments at the Pop Warner All-American Scholar Banquet in downtown Philadelphia over Memorial Day...
