by Ignite2X | Sep 19, 2016 | Advertising, Consumer Packaged Goods (CPG)
Most Americans claim to be eating better, and 78% say they are making a strong effort to eat more fresh versus processed foods (Technomic 2014a; MSI 2014a). But if all trends are moving toward higher-quality, fresher, healthier food, then why are indulgent (and super...
by Ignite2X | Mar 1, 2016 | Advertising
You’re in a cab, stuck in traffic. Horns are blarin’ and you’re convinced this cab ride will last the rest of your life. The TV screen attached to the credit card machine plays the same 30-second clip of a sitcom for the 5th time. By the end of the ride, you can...
by Ignite2X | Feb 27, 2016 | Advertising
It all started with a few top-level domain extensions (TLDs). But within a few years of publicly-available domain names, it was clear to ICANN that more were going to be needed – the internet was growing at an alarming rate. In 2001, a test of a few names were...
by Ignite2X | Aug 22, 2015 | Advertising, Consumer Packaged Goods (CPG)
Even if romantic comedies are not your thing, you may recall the movie, “What Women Want” from 2000, starring Mel Gibson, the chauvinistic advertising exec. In the movie, Mel is unsuccessful in his macho ways until he has a freak accident that enables him to read...
