by Kevin Justice | Mar 6, 2024 | Advertising, Pet Marketing
Whether shopping at small, independent pet stores, grocery stores, leading big-box pet retailers, or on-line, surfing through the pet chews section can make pet parents feel a bit like a kid in a candy store, as well as a bit overwhelmed. From beef to chicken...
by Kevin Justice | Feb 17, 2024 | Advertising, Pet Marketing
Not only are pets receiving better, cleaner levels of nutrition these days, but fido and fifi are flashing more pearly whites, too, as pet parents increasingly embrace better oral hygiene for their pets. With February marking National Pet Dental Month, it’s only...
by Kevin Justice | Dec 14, 2023 | Advertising, Digital Advertising, Social Media
As we reflect back on 2023, it becomes readily apparent that we endured yet another year of fast-paced, amazing transformations across the social media landscape, including: Twitter was officially rebranded as X TikTok drove Gen Xers and proved it was not only for...
by Kevin Justice | Nov 14, 2023 | Sustainability
With Thanksgiving on the horizon and National Farmer’s Day having just passed by, it is only appropriate that we come together to honor the hardworking men and women who toil tirelessly to provide us with the most fundamental necessity of life – food. Farmers...
by Kevin Justice | Oct 13, 2023 | Advertising, Pet Marketing
In the fiercely competitive world of pet marketing, it’s crucial for brands to stand out and leave a lasting impression on potential customers. One highly effective way for pet brands to engage and connect with shoppers at store level is through strategic use of...
