by Kevin Justice | Apr 24, 2023 | Advertising, Creative Approach, News, Pet Marketing
What happens when Ignite2X’s consumer-driven creative work is reviewed by its peers? Awards!! We were on fire at the recent international 2023 Muse Creative Awards – bringing home a total of 9 awards – 1 platinum, 3 gold and 5 silver! The Muse Creative Awards...
by Kevin Justice | Feb 28, 2023 | Advertising, News, Pet Marketing
With pet parents increasingly treating their pets like people, it’s not surprising that there’s a surge in pet care products and services that put Fido at the forefront of all. Here’s a quick list of some hot trends in pet parent products and behavior to keep on your...
by Kevin Justice | Feb 28, 2023 | Advertising, News, Pet Marketing
The pet industry continues to expand and pet parents are spending more than ever, both in-store and online. Moreover, just like for themselves, pet owners are increasingly seeking a more personalized array of products to elevate the health of their pets. Let’s take a...
by Kevin Justice | Dec 5, 2022 | Sustainability
Remember when ‘organic’ products first started popping up in grocery stores back in the early 2000’s? The products were few, largely produce-centric and most consumers were striving to understand what ‘organic’ meant, what made it better and why it was more costly....
by Kevin Justice | Dec 2, 2022 | Direct-to-Consumer (D2C)
Winning with D2C Online Selling Historically, CPG brands relied exclusively on retailers to reach new customers and build brand awareness. Although 72% of shoppers still rely on brick-and-mortar stores as their primary source of purchase, this traditional model of...
