by Lori Musson | Mar 21, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
The food business, like other industries, has experienced its fair share of both short-lived fads and trends over the years: think the Atkins Diet in the early 2000s to the current low-fat | fat free and organic everything, everywhere. Those are just warm-ups in the...
by Ignite2X | Mar 18, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG), Packaging
By Andy Morfopoulos and Lori Reinhart Musson As the American palate continues to evolve, international flavors are no longer confined to specialty restaurants or a 2×4 section of the grocery store. Today, Kombucha cans fill the shelves in the Produce section,...
by Lori Musson | Nov 2, 2024 | Consumer Behavioral Trends, Sales Channel Opportunities, Shopper Marketing
Convenience stores are more than a burgeoning channel in which brands of all sizes can participate, test and learn, generate trial and grow with confidence…they are a growing force leveraging smart strategies to win a bigger slice of shoppers food and beverage needs....
by Kevin Justice | Oct 10, 2024 | Brand Strategy, Consumer Behavioral Trends
Let’s start with a question. If your grocery store has a “healthier” food section, what does that make the rest of the store? Do you have an answer? In today’s health-conscious world, consumers are increasingly demanding transparency and “better choice” food...
by Kevin Justice | Mar 19, 2024 | Consumer Behavioral Trends, Sustainability
In a world where health-conscious consumers are increasingly prioritizing personal well-being and seeking to elevate their overall wellness through better food choices, food brands are needing and beginning to follow suit, responding with more products that are...
