by Kevin Justice | Mar 12, 2024 | Advertising, Digital Advertising, Direct-to-Consumer (D2C)
In the dynamic world of brand marketing and advertising, where countless products are vying for shoppers’ attention, the power of emotion stands tall as an unrivaled force. While the importance and value of establishing an emotional connection with target consumers...
by Kevin Justice | Dec 2, 2022 | Direct-to-Consumer (D2C)
Winning with D2C Online Selling Historically, CPG brands relied exclusively on retailers to reach new customers and build brand awareness. Although 72% of shoppers still rely on brick-and-mortar stores as their primary source of purchase, this traditional model of...
by Lori Musson | Sep 29, 2022 | Advertising, Direct-to-Consumer (D2C), Shopper Marketing
An unexpected outcome of COVID-19 was the compression of a decade’s worth of change into a mere two years. Without question, the pandemic has reshaped businesses, industries, and our broader culture in a multitude of ways – from how we work, shop, receive medical...
by Ignite2X | Jun 17, 2021 | Consumer Packaged Goods (CPG), Direct-to-Consumer (D2C)
Are you looking for a cost-effective way to bring your product or service to market? Digital transformation is changing industries far and wide. As a result, implementing a Direct-to-Consumer (D2C) strategy is fast becoming a popular way for brands to enter the market...
