It takes vision, consumer-driven strategies, and targeted marketing programs for brands to successfully drive trial, conversion, and loyalty. It also requires a firm understanding of category dynamics to ensure changing consumer needs and behavior are identified early in the game so you’re prepared to meet them head-on to fuel future brand growth.
That’s why it’s important to partner with a marketing agency that not only embraces your brand but is steeped in your category, always ready to engage pet parents at every step along the path-to-purchase. With that in mind, here are some fun and insight-inspiring facts about the pet category for helping to shape your game plan.
We’re IGNITE2X. We’re pet people. And we’re ready to embrace what’s possible for your brand.
SPINS
https://www.spins.com/resources/blog/pet-trends-2020-whats-driving-todays-pet-parents/
GRANDVIEW RESEARCH
SUPERMARKET NEWS
PACKAGED FACTS
DOGGIE UK9
https://doggieuk9.com/academy/2022/02/16/pet-ownership-in-the-us/
ASPCA
https://www.aspca.org/helping-people-pets/shelter-intake-and-surrender/pet-statistics
STATISTA
https://www.statista.com/statistics/250851/basic-annual-expenses-for-dog-and-cat-owners-in-the-us/
APPA
https://www.creativebydefinition.com/trends-pet-food-brands.html
AMERICAN KENNEL CLUB
https://www.akc.org/expert-advice/lifestyle/current-trends-pet-spending-2021-2022/
YPULSE
PET FOOD PROCESSING
TODAY’S VETERINARY BUSINESS
https://todaysveterinarybusiness.com/u-s-pet-treat-market-to-reach-6-7-billion/
FORBES
https://www.forbes.com/advisor/pet-insurance/pet-ownership-statistics/
JUNGLE SCOUT COBALT
https://www.junglescout.com/blog/amazon-market-watch-pet-product-trends/
WORLD ANIMAL FOUNDATION
https://worldanimalfoundation.org/advocate/pet-industry-statistics/
NIELSEN IQ
https://nielseniq.com/global/en/insights/education/2023/2023-pet-trends/