Pet Industry By The Numbers - Ignite2X Full-Service Brand Marketing Agency
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It takes vision, consumer-driven strategies, and targeted marketing programs for brands to successfully drive trial, conversion, and loyalty. It also requires a firm understanding of category dynamics to ensure changing consumer needs and behavior are identified early in the game so you’re prepared to meet them head-on to fuel future brand growth.

That’s why it’s important to partner with a marketing agency that not only embraces your brand but is steeped in your category, always ready to engage pet parents at every step along the path-to-purchase. With that in mind, here are some fun and insight-inspiring facts about the pet category for helping to shape your game plan.

We’re IGNITE2X. We’re pet people. And we’re ready to embrace what’s possible for your brand.

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SPINS

https://www.spins.com/resources/blog/pet-trends-2020-whats-driving-todays-pet-parents/

GRANDVIEW RESEARCH

https://www.grandviewresearch.com/industry-analysis/pet-grooming- products-market?utm_source=prnewswire&utm_medium=referral&utm_campaign=cg_21-jan-20&utm_term=pet-groo ming-products-market&utm_content=rd

SUPERMARKET NEWS

https://www.supermarketnews.com/winning-pet-care/pet-industry-sales-2020-surpass-100-billion-first-time

PACKAGED FACTS

https://www.freedoniagroup.com/packaged-facts/fish-small-mammal-herptile-bird-products-pet-trends-opportunities?progid=91681&__hstc=183052025.ee5e45c59774be9a6d576f854df8808 0.1641849108271.1641849108271.1641849108271.1&__hssc=183052025.1.1641849108271&__hsfp=3090268638

DOGGIE UK9

https://doggieuk9.com/academy/2022/02/16/pet-ownership-in-the-us/

ASPCA

https://www.aspca.org/helping-people-pets/shelter-intake-and-surrender/pet-statistics

STATISTA

https://www.statista.com/statistics/250851/basic-annual-expenses-for-dog-and-cat-owners-in-the-us/

APPA

https://www.creativebydefinition.com/trends-pet-food-brands.html

AMERICAN KENNEL CLUB

https://www.akc.org/expert-advice/lifestyle/current-trends-pet-spending-2021-2022/

YPULSE

https://www.ypulse.com/article/2020/08/24/76-of-millennials-are-pet-parents-heres-what-theyve-been-buying-for-them/

PET FOOD PROCESSING

https://www.petfoodprocessing.net/articles/14771-online-only-retailers-dominating-the-emerging-pet-e-commerce-market

TODAY’S VETERINARY BUSINESS

https://todaysveterinarybusiness.com/u-s-pet-treat-market-to-reach-6-7-billion/

FORBES

https://www.forbes.com/advisor/pet-insurance/pet-ownership-statistics/

JUNGLE SCOUT COBALT

https://www.junglescout.com/blog/amazon-market-watch-pet-product-trends/

WORLD ANIMAL FOUNDATION

https://worldanimalfoundation.org/advocate/pet-industry-statistics/

NIELSEN IQ

https://nielseniq.com/global/en/insights/education/2023/2023-pet-trends/