by Kevin Justice | Aug 6, 2024 | Advertising, Creative Approach, Digital Advertising, Pet Marketing, Social Media
Social media is unquestionably a pivotal tool pet brand marketers should be leveraging to connect with their audience, drive engagement and build loyal consumers. It’s also a communication platform where countless other pet brands are constantly bombarding pet owners...
by Kevin Justice | Dec 14, 2023 | Advertising, Digital Advertising, Social Media
As we reflect back on 2023, it becomes readily apparent that we endured yet another year of fast-paced, amazing transformations across the social media landscape, including: Twitter was officially rebranded as X TikTok drove Gen Xers and proved it was not only for...
by Ignite2X | Apr 1, 2021 | Consumer Packaged Goods (CPG), Social Media
While influencer marketing in the traditional sense has been around for as long as advertising has existed, the concept has exploded in the last decade alongside social media. With this growth, the market has also drastically changed. Gone are the days of celebrities...
by Ignite2X | Sep 19, 2016 | Advertising, Digital Advertising, Social Media
The Good, the Bad and the Ugly There’s already a ton of content out there in the social sphere, so adding a few posts here and there won’t hurt anybody, right? Wrong. Each post should be carefully crafted to reach your consumers, but how can you tell the difference...
by Kevin Justice | Apr 5, 2017 | Advertising, Awards, Creative Approach, Digital Advertising, News, Social Media
We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen. Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies...
