insights
IGNITE2X INSIGHT
Tapping into the unique value and relevance of your brand is where the magic begins. That’s why we evaluate every trend and make use of the right tools to embrace your target, to know what makes them tick. And that informs every strategic plan and creative execution that follows.
What Shopper Marketing Looks Like if You’re Not P&G
As we speak to more and more clients about shopper marketing, one thing that comes up over and over is the assumption that if you’re not a big manufacturer you really can’t do much. Certainly not strategic, collaborative shopper marketing. Of course it’s true, big...
So, What’s it Going to Cost?
Two early questions I get asked by clients who are just putting their toe in the water with shopper marketing are “How much should I budget overall?” and “How do I allocate the funds once I have them?” There are a lot of factors involved in determining how much money...