insights
IGNITE2X INSIGHT
Tapping into the unique value and relevance of your brand is where the magic begins. That’s why we evaluate every trend and make use of the right tools to embrace your target, to know what makes them tick. And that informs every strategic plan and creative execution that follows.
We’re Open for Business… Are You?
To be honest, business will take a long time to get back to normal. The right question now is not how soon will it end, but how do we continue? Talking about and promoting a business or brand amid a health crisis is a delicate matter right now. Is it acceptable for...
5 Consumer Trends Affecting the Pet Food Category
Pet spending in the U.S. has risen every year since 1994, and is projected to reach upwards of $100 billion by the end of this year, per a study from APPA. Pet food and treats is by far the largest spending category, making up more than 30% of sales. Consumers are...
(Dog)Gone are the Days of Boring Pet Foods: 4 Ways the Pet Industry is Learning New Tricks
With new trends popping up daily in the food and beverage market, it comes as no surprise that the pet food space is seeing its own fair share of trends, as well. Gone are the days of boring and simple pet food and treat choices. There are more selections than ever...
The David and Goliath Fight to Win Over Artisan-Hungry Millennials
King Saul thought Goliath was too big to fight—but small and humble David thought Goliath was too big to miss. As the story of David and Goliath so clearly shows, being the small guy isn’t always such a bad tactic. It’s an analogy akin to the food industry today,...
4 Myths About Millennial Consumers Debunked
Think America’s largest generation is just a bunch of self-absorbed, plugged-in, brand-averse consumers who’d rather indulge in avocado toast every day instead of purchasing a home mortgage? Millennials say, try again. Like any generation, millennials are more than...
Does Your Agency Have Courage?
“Have a little courage, that’s all.” – The Cowardly Lion. Having recently relocated to offices in South Bethlehem, we are fortunate to start each day with a majestic view of the former Bethlehem Steel plant, which is now the Steel Stacks and Sands Casino. I can’t help...
CBD is everywhere, but is it here to stay?
If it seems like you’re seeing CBD products everywhere, that’s because you are. Cannabidiol oil, a naturally occurring chemical produced by the hemp plant, has become a household name with millennials and is gaining popularity with other generations. But what exactly...
How Aquarium Hobbyists Can Make a Difference in the Sustainability of Aquatic Ecosystems
Ask anyone—and chances are, they’ve had a fish or two growing up during their childhood years. But aquarium keeping has become a much bigger hobby than an opportunity to provide children with their quintessential first pet experience. Fish are the third most popular...
A Dog’s View of Dog Trends
Written by Jackson, A Catahoula Leopard Dog When I’m not sniffing butts or eating my own vomit, I’m paying attention to pet trends. For over 35 dog years, I’ve been digging up information on what appeals to us pets and our humans. Let’s dive in nose first and take a...
The Rise of Artisanal Brands
No question, artisan foods are increasing in popularity. As consumer concern for healthy eating escalates, so has the interest in handmade, authentically made products. Everything from baked goods and specialty snacks to beverages, are joining the family of artisan...