by Lori Musson | Sep 29, 2022 | Advertising, Direct-to-Consumer (D2C), Shopper Marketing
An unexpected outcome of COVID-19 was the compression of a decade’s worth of change into a mere two years. Without question, the pandemic has reshaped businesses, industries, and our broader culture in a multitude of ways – from how we work, shop, receive medical...
by Lori Musson | Jul 22, 2022 | Advertising, Pet Marketing
What can we say? Americans love their pets. We pamper and spoil them like children, we humanize them by dressing them up during holidays, they travel with us, shop with us, sleep in our beds, and even have their own social media pages. In return, they shower us with...
by Ignite2X | Sep 14, 2021 | Advertising, Consumer Packaged Goods (CPG), Sustainability
In today’s competitive business landscape and shifting consumer climate, being sustainable as a company is no longer a “nice to do” objective. CPG brands must embrace sustainability in all aspects—from the products themselves to how they are manufactured,...
by Ignite2X | Aug 10, 2021 | Advertising, Consumer Packaged Goods (CPG)
From innovative cauliflower creations to the domination of veggie burgers, the future is looking green. Plant-based trends are here to stay, and with everyone and their mother embracing these alternatives, we’re seeing more players come out to take a swing....
by Ignite2X | Feb 12, 2021 | Advertising, Creative Approach, Digital Advertising
People have always gathered around the water cooler (physically and metaphorically) on the Monday after the Super Bowl, sharing their thoughts on which ads “won,” a subjective choice based on informal criteria—which ads were the funniest; which ads were the most...
by Chris Clark | Oct 15, 2020 | Advertising, Sports Marketing
If you go to any professional sporting event, you will see a venue dotted with signage touting corporate partners, from soft drink companies to car manufacturers to apparel brands. Local service providers, such as real estate agents and restoration services, are also...
by Kevin Justice | Sep 29, 2020 | Advertising, Consumer Packaged Goods (CPG)
It’s no revelation that social issues have become an increasingly hot topic over the past months. Brands face a fundamental reordering of priorities during a global pandemic and societal outcry over systemic racism and injustice. Brands have been pushed to the...
by Andrew Morfopoulos | Aug 5, 2020 | Advertising, Consumer Packaged Goods (CPG)
YouTube, Pinterest, influencers, and even TikTok have helped an entire generation learn to become DIYers. But, while Do It Yourself (DIY) content is the perfect solution for learning how to create your own homemade face mask or for troubleshooting a pesky garbage...
by Ignite2X | Jun 24, 2020 | Advertising, Consumer Packaged Goods (CPG), Shopper Marketing
The COVID-19 pandemic has had a significant effect on the psyche of people around the world, causing many of us to rethink our priorities. One trend that has gained even more traction is to “buy local.” We always want what we can’t have, which was made abundantly...
by Ignite2X | Nov 8, 2019 | Advertising, Consumer Packaged Goods (CPG)
Think America’s largest generation is just a bunch of self-absorbed, plugged-in, brand-averse consumers who’d rather indulge in avocado toast every day instead of purchasing a home mortgage? Millennials say, try again. Like any generation, millennials are more than...
by Andrew Morfopoulos | Apr 12, 2013 | Advertising, Consumer Packaged Goods (CPG)
“Have a little courage, that’s all.” – The Cowardly Lion. Having recently relocated to offices in South Bethlehem, we are fortunate to start each day with a majestic view of the former Bethlehem Steel plant, which is now the Steel Stacks and Sands Casino. I can’t help...
by Ignite2X | Jul 16, 2019 | Advertising, Consumer Packaged Goods (CPG)
In late June, 7 of us made our annual pilgrimage to the NYC Fancy Food show. That’s Ignite2X account management, creative and content teams converging in one place to discover the entire universe of artisanal, gourmet, and fancy foods. We ate cheese, sipped all kinds...
