by Lori Musson | Mar 21, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG)
The food business, like other industries, has experienced its fair share of both short-lived fads and trends over the years: think the Atkins Diet in the early 2000s to the current low-fat | fat free and organic everything, everywhere. Those are just warm-ups in the...
by Ignite2X | Mar 18, 2025 | Brand Strategy, Consumer Behavioral Trends, Consumer Packaged Goods (CPG), Packaging
By Andy Morfopoulos and Lori Reinhart Musson As the American palate continues to evolve, international flavors are no longer confined to specialty restaurants or a 2×4 section of the grocery store. Today, Kombucha cans fill the shelves in the Produce section,...
by Kevin Justice | Dec 2, 2024 | Brand Strategy
Let’s cut to the chase—your product can taste like heaven, look like a million bucks, and rock a price tag that feels just right. But if it’s not sparking emotional fireworks in your audience’s hearts, it’s just another face in the crowd. The magic lies in creating...
by Kevin Justice | Oct 10, 2024 | Brand Strategy, Consumer Behavioral Trends
Let’s start with a question. If your grocery store has a “healthier” food section, what does that make the rest of the store? Do you have an answer? In today’s health-conscious world, consumers are increasingly demanding transparency and “better choice” food...
by Lori Musson | May 20, 2024 | Brand Strategy, Digital Advertising, Pet Marketing, Shopper Marketing
With the sun-filled days of summer just around the corner, many pet parents will soon set their sights on spending more active time outdoors with pets by their side – from long evening walks and backyard play romps to weekend hiking trips and dips in the pool,...
by Kevin Justice | Mar 6, 2024 | Brand Strategy, Digital Advertising, Pet Marketing
Whether shopping at small, independent pet stores, grocery stores, leading big-box pet retailers, or on-line, surfing through the pet chews section can make pet parents feel a bit like a kid in a candy store, as well as a bit overwhelmed. From beef to chicken...
by Andrew Morfopoulos | Feb 22, 2024 | Advertising, Brand Strategy, Consumer Packaged Goods (CPG), Promotions, Shopper Marketing
Brand marketers are always under pressure to produce results from their promotional spending. But what exactly does that mean? Return on ad spend? Increased brand share? Building customer loyalty? The pressure to deliver results is perhaps even greater for brands with...
by Kevin Justice | Feb 17, 2024 | Brand Strategy, Digital Advertising, Pet Marketing
Not only are pets receiving better, cleaner levels of nutrition these days, but fido and fifi are flashing more pearly whites, too, as pet parents increasingly embrace better oral hygiene for their pets. With February marking National Pet Dental Month, it’s only...
