by Andrew Morfopoulos | Feb 22, 2024 | Advertising, Brand Strategy, Consumer Packaged Goods (CPG), Promotions, Shopper Marketing
Brand marketers are always under pressure to produce results from their promotional spending. But what exactly does that mean? Return on ad spend? Increased brand share? Building customer loyalty? The pressure to deliver results is perhaps even greater for brands with...
by Andrew Morfopoulos | Apr 3, 2023 | Consumer Packaged Goods (CPG), News
For some of us, we live in the golden age of food. We casually move through each day indulging in what we love – a snack here, a grab-and-go lunch or dinner there, a protein bar to carry us through the afternoon, and so on. Our food choices are largely driven by our...
by Andrew Morfopoulos | Apr 21, 2022 | Consumer Packaged Goods (CPG), News, Packaging, Sustainability
Waste not want not; I was always told growing up, and I have seen each generation take that to heart, conserving water, recycling paper, bottles, and plastics – and even composting food waste. While generations ago only people who shopped at food co-ops...
by Ignite2X | Sep 14, 2021 | Advertising, Consumer Packaged Goods (CPG), Sustainability
In today’s competitive business landscape and shifting consumer climate, being sustainable as a company is no longer a “nice to do” objective. CPG brands must embrace sustainability in all aspects—from the products themselves to how they are manufactured,...
by Ignite2X | Aug 10, 2021 | Advertising, Consumer Packaged Goods (CPG)
From innovative cauliflower creations to the domination of veggie burgers, the future is looking green. Plant-based trends are here to stay, and with everyone and their mother embracing these alternatives, we’re seeing more players come out to take a swing....
by Ignite2X | Jul 7, 2021 | Consumer Packaged Goods (CPG), Creative Approach
How many times have we heard the phrase “less is more”? Cliché or not, there’s merit to this expression when it comes to doing business. Smaller teams tend to move quicker, ideate at a higher frequency, and innovate more for the company. For this reason, many of the...
by Ignite2X | Jun 17, 2021 | Consumer Packaged Goods (CPG), Direct-to-Consumer (D2C)
Are you looking for a cost-effective way to bring your product or service to market? Digital transformation is changing industries far and wide. As a result, implementing a Direct-to-Consumer (D2C) strategy is fast becoming a popular way for brands to enter the market...
by Andrew Morfopoulos | May 27, 2021 | Consumer Packaged Goods (CPG)
Back in 2013, we defined a culture of courage at Ignite2X that would lead into the next decade. It came out of a conviction that change was accelerating, and marketing companies needed to embrace a proactive role to lead—not follow—this transformation. Now, as if...
by Ignite2X | May 19, 2021 | Consumer Packaged Goods (CPG), Digital Advertising
With Google and other search engines phasing out third-party cookie data, brand marketers will finally have to acknowledge the value and impact of this tool, a pillar of online marketing. Privacy is a societal concern that either by regulation or consumer demand will...
by Ignite2X | May 13, 2021 | Consumer Packaged Goods (CPG)
In a year where life as we knew it was turned upside down and people worldwide came to terms with embracing a “new normal,” our eating and drinking habits changed accordingly. Sourdough bread, stress baking, and comfort foods—like processed snacks and meats—dominated...
by Ignite2X | Apr 1, 2021 | Consumer Packaged Goods (CPG), Social Media
While influencer marketing in the traditional sense has been around for as long as advertising has existed, the concept has exploded in the last decade alongside social media. With this growth, the market has also drastically changed. Gone are the days of celebrities...
by Kevin Justice | Sep 29, 2020 | Advertising, Consumer Packaged Goods (CPG)
It’s no revelation that social issues have become an increasingly hot topic over the past months. Brands face a fundamental reordering of priorities during a global pandemic and societal outcry over systemic racism and injustice. Brands have been pushed to the...
