by Andrew Morfopoulos | Feb 22, 2024 | Advertising, Consumer Packaged Goods (CPG), News, Promotions, Shopper Marketing
Brand marketers are always under pressure to produce results from their promotional spending. But what exactly does that mean? Return on ad spend? Increased brand share? Building customer loyalty? The pressure to deliver results is perhaps even greater for brands with...
by Lori Musson | Sep 29, 2022 | Advertising, Direct-to-Consumer (D2C), Shopper Marketing
An unexpected outcome of COVID-19 was the compression of a decade’s worth of change into a mere two years. Without question, the pandemic has reshaped businesses, industries, and our broader culture in a multitude of ways – from how we work, shop, receive medical...
by Andrew Morfopoulos | Aug 25, 2020 | Shopper Marketing
While the pandemic continues to test our infrastructure and patience, shoppers continue to show a willingness to evolve. Think online grocery is for the younger set? Think again. According to Mercatus, after setting 37% and 24% increases in grocery sales in April and...
by Ignite2X | Jun 24, 2020 | Advertising, Consumer Packaged Goods (CPG), Shopper Marketing
The COVID-19 pandemic has had a significant effect on the psyche of people around the world, causing many of us to rethink our priorities. One trend that has gained even more traction is to “buy local.” We always want what we can’t have, which was made abundantly...
by Ignite2X | Feb 4, 2020 | Consumer Packaged Goods (CPG), Shopper Marketing
King Saul thought Goliath was too big to fight—but small and humble David thought Goliath was too big to miss. As the story of David and Goliath so clearly shows, being the small guy isn’t always such a bad tactic. It’s an analogy akin to the food industry today,...
by Ignite2X | Sep 5, 2019 | Pet Marketing, Shopper Marketing
If it seems like you’re seeing CBD products everywhere, that’s because you are. Cannabidiol oil, a naturally occurring chemical produced by the hemp plant, has become a household name with millennials and is gaining popularity with other generations. But what exactly...
by Ignite2X | Jul 18, 2019 | Consumer Packaged Goods (CPG), Shopper Marketing
No question, artisan foods are increasing in popularity. As consumer concern for healthy eating escalates, so has the interest in handmade, authentically made products. Everything from baked goods and specialty snacks to beverages, are joining the family of artisan...
by Andrew Morfopoulos | Feb 7, 2019 | Advertising, Consumer Packaged Goods (CPG), Shopper Marketing
It’s 6PM in America…Do you know what’s for dinner tonight? Every year, our agency attends the Fancy Food Show to learn all we can about industry trends. At this year’s San Francisco show we attended the “What’s For Dinner?” panel, a discussion featuring speakers...
by Ignite2X | Jan 31, 2019 | Consumer Packaged Goods (CPG), Shopper Marketing
By: Patti Cerami Today’s consumers have ever increasing choices when it comes to grocery shopping. The retail landscape is constantly evolving – whether it’s independent grocers like Nugget Markets, Sprouts or Fresh Market or e-comm options like Amazon...
by Kevin Justice | Jan 9, 2019 | Consumer Packaged Goods (CPG), Shopper Marketing
Remember Newton’s Third Law of Motion? For every action, there is an equal and opposite reaction. That applies to consumer behavior too, especially when we look at the healthy-not-healthy eating trend. Depending on which study you read, upwards of 85% of Americans say...
by Ignite2X | Dec 4, 2018 | Consumer Packaged Goods (CPG), Shopper Marketing
While the CPG industry – and the media that covers it – has focused relentlessly on ecommerce as an existential threat to traditional grocery stores, it is the rise of convenience stores that should strike fear in the hearts of supermarket executives....
by Ignite2X | Nov 13, 2018 | Pet Marketing, Shopper Marketing
Before you scoff at that idea, consider how the entire approach to marketing pet products has shifted to the human consumer product marketing model. Trends that have shaped CPG marketing over the past 10 years: Big companies entering the market, squeezing out mid-size...
