insights
IGNITE2X INSIGHT
Tapping into the unique value and relevance of your brand is where the magic begins. That’s why we evaluate every trend and make use of the right tools to embrace your target, to know what makes them tick. And that informs every strategic plan and creative execution that follows.
Keeping Your Pet Brand on Top – Season to Season
With the sun-filled days of summer just around the corner, many pet parents will soon set their sights on spending more active time outdoors with pets by their side - from long evening walks and backyard play romps to weekend hiking trips and dips in the pool, lakes...
Bonding with Pet Parents by Creating Digital Connections
In today's hyper-connected world, forging meaningful relationships with pet parents has taken on a new dimension for pet brands. As the digital landscape continues to evolve, so do the expectations of customers who view their pets not merely as companions, but as...
Embrace What’s Possible
Like the brands we serve, our agency is continually growing in countless ways, driven by the ever-changing landscape of consumer trends, omnichannel selling platforms, marketing resources and services we provide, and the needs of our clients. When we first cast open...
Embracing the Nourishing Wellness Movement
In a world where health-conscious consumers are increasingly prioritizing personal well-being and seeking to elevate their overall wellness through better food choices, food brands are needing and beginning to follow suit, responding with more products that are...
The Unrivaled Force of Emotion in Advertising
In the dynamic world of brand marketing and advertising, where countless products are vying for shoppers’ attention, the power of emotion stands tall as an unrivaled force. While the importance and value of establishing an emotional connection with target consumers...
Creating Winning Strategies for
Long-Lasting Dog Chews
Whether shopping at small, independent pet stores, grocery stores, leading big-box pet retailers, or on-line, surfing through the pet chews section can make pet parents feel a bit like a kid in a candy store, as well as a bit overwhelmed. From beef to chicken...
5 Misconceptions of Promotional Marketing
Brand marketers are always under pressure to produce results from their promotional spending. But what exactly does that mean? Return on ad spend? Increased brand share? Building customer loyalty? The pressure to deliver results is perhaps even greater for brands with...
Let’s Give a Big Smile for
National Pet Dental Month
Not only are pets receiving better, cleaner levels of nutrition these days, but fido and fifi are flashing more pearly whites, too, as pet parents increasingly embrace better oral hygiene for their pets. With February marking National Pet Dental Month, it’s only...
10 Trends Expected to Shape Social Media in 2024
As we reflect back on 2023, it becomes readily apparent that we endured yet another year of fast-paced, amazing transformations across the social media landscape, including: Twitter was officially rebranded as X TikTok drove Gen Xers and proved it was not only for...
Nurturing the Roots of our Nation
With Thanksgiving on the horizon and National Farmer’s Day having just passed by, it is only appropriate that we come together to honor the hardworking men and women who toil tirelessly to provide us with the most fundamental necessity of life - food. Farmers are the...