insights
IGNITE2X INSIGHT
Tapping into the unique value and relevance of your brand is where the magic begins. That’s why we evaluate every trend and make use of the right tools to embrace your target, to know what makes them tick. And that informs every strategic plan and creative execution that follows.
Embracing the Nourishing Wellness Movement
In a world where health-conscious consumers are increasingly prioritizing personal well-being and seeking to elevate their overall wellness through better food choices, food brands are needing and beginning to follow suit, responding with more products that are...
The Unrivaled Force of Emotion in Advertising
In the dynamic world of brand marketing and advertising, where countless products are vying for shoppers’ attention, the power of emotion stands tall as an unrivaled force. While the importance and value of establishing an emotional connection with target consumers...
Creating Winning Strategies for
Long-Lasting Dog Chews
Whether shopping at small, independent pet stores, grocery stores, leading big-box pet retailers, or on-line, surfing through the pet chews section can make pet parents feel a bit like a kid in a candy store, as well as a bit overwhelmed. From beef to chicken...
5 Misconceptions of Promotional Marketing
Brand marketers are always under pressure to produce results from their promotional spending. But what exactly does that mean? Return on ad spend? Increased brand share? Building customer loyalty? The pressure to deliver results is perhaps even greater for brands with...
Let’s Give a Big Smile for
National Pet Dental Month
Not only are pets receiving better, cleaner levels of nutrition these days, but fido and fifi are flashing more pearly whites, too, as pet parents increasingly embrace better oral hygiene for their pets. With February marking National Pet Dental Month, it’s only...
10 Trends Expected to Shape Social Media in 2024
As we reflect back on 2023, it becomes readily apparent that we endured yet another year of fast-paced, amazing transformations across the social media landscape, including: Twitter was officially rebranded as X TikTok drove Gen Xers and proved it was not only for...
Nurturing the Roots of our Nation
With Thanksgiving on the horizon and National Farmer’s Day having just passed by, it is only appropriate that we come together to honor the hardworking men and women who toil tirelessly to provide us with the most fundamental necessity of life - food. Farmers are the...
Elevate Pet Brand Success with Point-of-Sale Marketing
In the fiercely competitive world of pet marketing, it’s crucial for brands to stand out and leave a lasting impression on potential customers. One highly effective way for pet brands to engage and connect with shoppers at store level is through strategic use of...
Winning – It’s About Our Clients
What happens when Ignite2X’s consumer-driven creative work is reviewed by its peers? Awards!! We were on fire at the recent international 2023 Muse Creative Awards - bringing home a total of 9 awards – 1 platinum, 3 gold and 5 silver! The Muse Creative Awards...
Let’s Put More Food in the Bank for Good
For some of us, we live in the golden age of food. We casually move through each day indulging in what we love – a snack here, a grab-and-go lunch or dinner there, a protein bar to carry us through the afternoon, and so on. Our food choices are largely driven by our...