insights
IGNITE2X INSIGHT
Tapping into the unique value and relevance of your brand is where the magic begins. That’s why we evaluate every trend and make use of the right tools to embrace your target, to know what makes them tick. And that informs every strategic plan and creative execution that follows.
Trading Cookies for a Better Way to Reach Shoppers
With Google and other search engines phasing out third-party cookie data, brand marketers will finally have to acknowledge the value and impact of this tool, a pillar of online marketing. Privacy is a societal concern that either by regulation or consumer demand will...
6 Food Trends Dominating the Landscape in 2021
In a year where life as we knew it was turned upside down and people worldwide came to terms with embracing a “new normal,” our eating and drinking habits changed accordingly. Sourdough bread, stress baking, and comfort foods—like processed snacks and meats—dominated...
Why Micro-Influencers Make a Winning Influencer Strategy
While influencer marketing in the traditional sense has been around for as long as advertising has existed, the concept has exploded in the last decade alongside social media. With this growth, the market has also drastically changed. Gone are the days of celebrities...
Super Bowl Commercial Hot Takes by Andy and Maureen
People have always gathered around the water cooler (physically and metaphorically) on the Monday after the Super Bowl, sharing their thoughts on which ads “won,” a subjective choice based on informal criteria—which ads were the funniest; which ads were the most...
Supplement Trends Move from Humans to Pets
Pets have always been treated as part of the family, but in the last 30 years man’s best friend and our other furry loved ones have etched themselves even deeper into hearts. Market research firm Packaged Facts expects pet product sales to grow 8% from $55 billion in...
A Consumer Preference for Purpose
If you go to any professional sporting event, you will see a venue dotted with signage touting corporate partners, from soft drink companies to car manufacturers to apparel brands. Local service providers, such as real estate agents and restoration services, are also...
How Does A Brand Survive In These Times?
It’s no revelation that social issues have become an increasingly hot topic over the past months. Brands face a fundamental reordering of priorities during a global pandemic and societal outcry over systemic racism and injustice. Brands have been pushed to the...
DTC Opportunity is Knocking. Will You Answer?
Most companies have been content to take the long view when it comes to implementing changes to their digital strategy. The management team wants to take their time, consult with experts, and conduct a thorough analysis before moving cautiously ahead, which is...
Keeping Up with Shoppers in an Evolving Market
While the pandemic continues to test our infrastructure and patience, shoppers continue to show a willingness to evolve. Think online grocery is for the younger set? Think again. According to Mercatus, after setting 37% and 24% increases in grocery sales in April and...
Renewing the Value of Expertise
YouTube, Pinterest, influencers, and even TikTok have helped an entire generation learn to become DIYers. But, while Do It Yourself (DIY) content is the perfect solution for learning how to create your own homemade face mask or for troubleshooting a pesky garbage...