by Andrew Morfopoulos | Aug 5, 2020 | Advertising, Consumer Packaged Goods (CPG)
YouTube, Pinterest, influencers, and even TikTok have helped an entire generation learn to become DIYers. But, while Do It Yourself (DIY) content is the perfect solution for learning how to create your own homemade face mask or for troubleshooting a pesky garbage...
by Ignite2X | Jun 24, 2020 | Advertising, Consumer Packaged Goods (CPG), Shopper Marketing
The COVID-19 pandemic has had a significant effect on the psyche of people around the world, causing many of us to rethink our priorities. One trend that has gained even more traction is to “buy local.” We always want what we can’t have, which was made abundantly...
by Ignite2X | May 5, 2020 | Consumer Packaged Goods (CPG), News
To be honest, business will take a long time to get back to normal. The right question now is not how soon will it end, but how do we continue? Talking about and promoting a business or brand amid a health crisis is a delicate matter right now. Is it acceptable for...
by Ignite2X | Feb 4, 2020 | Consumer Packaged Goods (CPG), Shopper Marketing
King Saul thought Goliath was too big to fight—but small and humble David thought Goliath was too big to miss. As the story of David and Goliath so clearly shows, being the small guy isn’t always such a bad tactic. It’s an analogy akin to the food industry today,...
by Ignite2X | Nov 8, 2019 | Advertising, Consumer Packaged Goods (CPG)
Think America’s largest generation is just a bunch of self-absorbed, plugged-in, brand-averse consumers who’d rather indulge in avocado toast every day instead of purchasing a home mortgage? Millennials say, try again. Like any generation, millennials are more than...
by Andrew Morfopoulos | Apr 12, 2013 | Advertising, Consumer Packaged Goods (CPG)
“Have a little courage, that’s all.” – The Cowardly Lion. Having recently relocated to offices in South Bethlehem, we are fortunate to start each day with a majestic view of the former Bethlehem Steel plant, which is now the Steel Stacks and Sands Casino. I can’t help...
by Ignite2X | Jul 18, 2019 | Consumer Packaged Goods (CPG), Shopper Marketing
No question, artisan foods are increasing in popularity. As consumer concern for healthy eating escalates, so has the interest in handmade, authentically made products. Everything from baked goods and specialty snacks to beverages, are joining the family of artisan...
by Ignite2X | Jul 16, 2019 | Advertising, Consumer Packaged Goods (CPG)
In late June, 7 of us made our annual pilgrimage to the NYC Fancy Food show. That’s Ignite2X account management, creative and content teams converging in one place to discover the entire universe of artisanal, gourmet, and fancy foods. We ate cheese, sipped all kinds...
by admin | Apr 24, 2019 | Advertising, Consumer Packaged Goods (CPG)
Last month, we were fortunate enough to attend the Natural Products Expo East Show, where we got to make our way down aisles and aisles of improved and innovative natural products, while also sniffing out new trends. Our first stop, was at Hudson Valley Marshmallow...
by Andrew Morfopoulos | Feb 7, 2019 | Advertising, Consumer Packaged Goods (CPG), Shopper Marketing
It’s 6PM in America…Do you know what’s for dinner tonight? Every year, our agency attends the Fancy Food Show to learn all we can about industry trends. At this year’s San Francisco show we attended the “What’s For Dinner?” panel, a discussion featuring speakers...
by Ignite2X | Feb 6, 2019 | Advertising, Consumer Packaged Goods (CPG), Creative Approach
As we all know, the Super Bowl is the Olympics of commercials, and this year was no different. While the actual Super Bowl 53 game was uneventful (and the lowest scoring game of all time), the commercials were there to keep us interested –and entertained. We snacked...
by Ignite2X | Jan 31, 2019 | Consumer Packaged Goods (CPG), Shopper Marketing
By: Patti Cerami Today’s consumers have ever increasing choices when it comes to grocery shopping. The retail landscape is constantly evolving – whether it’s independent grocers like Nugget Markets, Sprouts or Fresh Market or e-comm options like Amazon...
