insights
IGNITE2X INSIGHT
Tapping into the unique value and relevance of your brand is where the magic begins. That’s why we evaluate every trend and make use of the right tools to embrace your target, to know what makes them tick. And that informs every strategic plan and creative execution that follows.
Color Us Interested: The Psychology of Color
“Pink isn’t a color. It’s an attitude.” Experts throughout the decades have tried to explain the importance and significance of color and how it affects consumer attitudes and behaviors. They cite psychological studies, global trends, new products and business...
What’s for Dinner? The Fancy Food Show Panel Weighs In
It’s 6PM in America...Do you know what’s for dinner tonight? Every year, our agency attends the Fancy Food Show to learn all we can about industry trends. At this year’s San Francisco show we attended the “What’s For Dinner?” panel, a discussion featuring speakers...
Our Super Bowl Commercial MVPs
As we all know, the Super Bowl is the Olympics of commercials, and this year was no different. While the actual Super Bowl 53 game was uneventful (and the lowest scoring game of all time), the commercials were there to keep us interested –and entertained. We snacked...
Digital Meets Brick and Mortar with Amazon Go
By: Patti Cerami Today’s consumers have ever increasing choices when it comes to grocery shopping. The retail landscape is constantly evolving – whether it’s independent grocers like Nugget Markets, Sprouts or Fresh Market or e-comm options like Amazon...
Netflix’s “Bandersnatch” Takes Consumers on Wild Ride
As marketers, we know that consumers love choice. From the clothes they wear, to the food they buy, today’s consumer loves to be in control. They want to know the ingredients they eat, where their food comes from, and more. One recent pop culture trend begs the...
Give Me Some Sugar: Indulging in a Healthy World
Remember Newton’s Third Law of Motion? For every action, there is an equal and opposite reaction. That applies to consumer behavior too, especially when we look at the healthy-not-healthy eating trend. Depending on which study you read, upwards of 85% of Americans say...
Is Your Company Self-Centric?
We live in a time where consumers share all kinds of feedback and opinions with brands, yet, according to a report from the “The Economist Intelligence Unit,” only six in ten senior business leaders view their companies as customer-centric, and only 56% report a clear...
Does Your Social Media Plan Consider the Consumer’s Voice?
The Good, the Bad and the Ugly There’s already a ton of content out there in the social sphere, so adding a few posts here and there won’t hurt anybody, right? Wrong. Each post should be carefully crafted to reach your consumers, but how can you tell the difference...
Packaging Design: The Unsung Hero of Brand Awareness
Is packaging design the Rodney Dangerfield of the marketing world? It doesn’t get nearly the respect accorded to advertising, social media, PR or other vehicles intended to make impressions on consumers. Yet, packaging could be the single most important branding tool...
The Future of Grocery Shopping Begins with the Letter “C”
While the CPG industry - and the media that covers it - has focused relentlessly on ecommerce as an existential threat to traditional grocery stores, it is the rise of convenience stores that should strike fear in the hearts of supermarket executives. Let’s not forget...