insights
IGNITE2X INSIGHT
Tapping into the unique value and relevance of your brand is where the magic begins. That’s why we evaluate every trend and make use of the right tools to embrace your target, to know what makes them tick. And that informs every strategic plan and creative execution that follows.
More Than Just Athletes: Pop Warner’s Focus on Scholastics Takes the Stage
Every so often you have a moment when you can see the things that motivate you, ... those things the drive you, inspire you, encourage you. We had one of those moments at the Pop Warner All-American Scholar Banquet in downtown Philadelphia over Memorial Day Weekend....
We’re on a Roll! Ignite2X Takes the Gold!
We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen. Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies...
2 for 2: The ADDY Awards Get IGNITED!
We have always known we’re winners. We hire the best. We work with great clients. We have a fab office. We are #GOALS, as the young people say. But on Friday, we entered the ring with some of the best designers, marketers and artists in the business and...
Color Me Successful:
A Primer to Hue-Oriented Branding
So, you consider yourself a smart cookie in the personal branding department, huh? You feel confident in your defined goals, you know your target demographic and you've subscribed to some "really informative" blogs. So, that would be "check, check, check", but what...
Consumers Just Want to Live a Little
Most Americans claim to be eating better, and 78% say they are making a strong effort to eat more fresh versus processed foods (Technomic 2014a; MSI 2014a). But if all trends are moving toward higher-quality, fresher, healthier food, then why are indulgent (and super...
Smart Partnerships Deliver a Competitive Advantage
You’re in a cab, stuck in traffic. Horns are blarin’ and you’re convinced this cab ride will last the rest of your life. The TV screen attached to the credit card machine plays the same 30-second clip of a sitcom for the 5th time. By the end of the ride, you can...
The Warm Fuzzies
Give Us the Warm Fuzzies
They say that 51% of Super Bowl viewers care more about the ads than the game itself, and maybe that’s because animals rule the commercials. In January, TiVo released the results of research, incorporating insights from the Research & Consulting division of Vision...
What is a gTLD? Why Should You Care?
It all started with a few top-level domain extensions (TLDs). But within a few years of publicly-available domain names, it was clear to ICANN that more were going to be needed - the internet was growing at an alarming rate. In 2001, a test of a few names were...
Proud to be Part of the 11%
Even if romantic comedies are not your thing, you may recall the movie, “What Women Want” from 2000, starring Mel Gibson, the chauvinistic advertising exec. In the movie, Mel is unsuccessful in his macho ways until he has a freak accident that enables him to read...
If TV is Dead, It Must Be a Zombie
With the all the attention given to social and digital media, you’d think that no one does TV anymore… or radio, print, outdoor, etc. But an estimated $177 billion was spent on media in 2014, most of it on traditional advertising vehicles. But isn’t TV dead, you ask?...