by Ignite2X | Nov 8, 2019 | Advertising, Consumer Packaged Goods (CPG)
Think America’s largest generation is just a bunch of self-absorbed, plugged-in, brand-averse consumers who’d rather indulge in avocado toast every day instead of purchasing a home mortgage? Millennials say, try again. Like any generation, millennials are more than...
by Andrew Morfopoulos | Apr 12, 2013 | Advertising, Consumer Packaged Goods (CPG)
“Have a little courage, that’s all.” – The Cowardly Lion. Having recently relocated to offices in South Bethlehem, we are fortunate to start each day with a majestic view of the former Bethlehem Steel plant, which is now the Steel Stacks and Sands Casino. I can’t help...
by Ignite2X | Jul 16, 2019 | Advertising, Consumer Packaged Goods (CPG)
In late June, 7 of us made our annual pilgrimage to the NYC Fancy Food show. That’s Ignite2X account management, creative and content teams converging in one place to discover the entire universe of artisanal, gourmet, and fancy foods. We ate cheese, sipped all kinds...
by admin | Apr 24, 2019 | Advertising, Consumer Packaged Goods (CPG)
Last month, we were fortunate enough to attend the Natural Products Expo East Show, where we got to make our way down aisles and aisles of improved and innovative natural products, while also sniffing out new trends. Our first stop, was at Hudson Valley Marshmallow...
by admin | Mar 11, 2019 | Advertising, Packaging
“Pink isn’t a color. It’s an attitude.” Experts throughout the decades have tried to explain the importance and significance of color and how it affects consumer attitudes and behaviors. They cite psychological studies, global trends, new products and business...
by Andrew Morfopoulos | Feb 7, 2019 | Advertising, Consumer Packaged Goods (CPG), Shopper Marketing
It’s 6PM in America…Do you know what’s for dinner tonight? Every year, our agency attends the Fancy Food Show to learn all we can about industry trends. At this year’s San Francisco show we attended the “What’s For Dinner?” panel, a discussion featuring speakers...
by Ignite2X | Feb 6, 2019 | Advertising, Consumer Packaged Goods (CPG), Creative Approach
As we all know, the Super Bowl is the Olympics of commercials, and this year was no different. While the actual Super Bowl 53 game was uneventful (and the lowest scoring game of all time), the commercials were there to keep us interested –and entertained. We snacked...
by Ignite2X | May 15, 2016 | Advertising
We live in a time where consumers share all kinds of feedback and opinions with brands, yet, according to a report from the “The Economist Intelligence Unit,” only six in ten senior business leaders view their companies as customer-centric, and only 56% report a clear...
by Ignite2X | Sep 19, 2016 | Advertising, Digital Advertising, Social Media
The Good, the Bad and the Ugly There’s already a ton of content out there in the social sphere, so adding a few posts here and there won’t hurt anybody, right? Wrong. Each post should be carefully crafted to reach your consumers, but how can you tell the difference...
by Ignite2X | Mar 14, 2018 | Advertising, Consumer Packaged Goods (CPG), Shopper Marketing
Remember Rosie Ruiz, the New York marathon contestant who was disqualified when race officials determined that she rode the subway for part of the route? She had previously won the Boston Marathon without even breaking a sweat, literally, because unbeknownst to those...
by Ignite2X | Mar 9, 2018 | Advertising, Consumer Packaged Goods (CPG), Shopper Marketing
We regularly attend specialty food shows to stay on top of trends, meet with colleagues and check out the new foods and beverages on display. We see (and sample) dozens of products and brands, including many from other countries. We enjoy meeting with these creative...
by admin | Feb 2, 2018 | Advertising, Consumer Packaged Goods (CPG), Shopper Marketing
When I joined the Ignite2X team, I learned that my job would include traveling to the Winter Fancy Food Show in San Francisco, California. Three days at the Winter Fancy Food Show tasting cheeses, cured meats, candy and sweets? Yes, please! Talk about excitement...
